If you’re new here, you may want to subscribe to my RSS feed. You can even subscribe by email! Thanks for visiting!Courtesy of the excellent MyRaganTV comes a video so unbelievable that if you saw it in a movie you’d think the writers had strayed too far from reality.
Do you think there’s a bit [...]
Melcrum are running the Employee Engagement Conference 2008 on 29 & 30 May, plus 2 pre-conference workshops on 28 May at the Sydney Harbour Marriott Hotel, Pitt Street.
If you are involved in engagement issues, you won’t want to miss this line up:
Jonathon Champ, Head of Communication, QBE Australia
Matthew Pritchard, Internal Communication Manager, Customer Service, [...]
Here’s a brilliant collection of words and phrases to describe Social Media, as given to me by my very smart PR folks at my Social Media Strategy workshop run on behalf of the PRIA NSW within their Professional Development series:
virtual
global
ever-changing
multi-format
global
aspirational
risk
intermediary
accessible
immediate
convergent
online community
?credible
evangelism
growing
faddish
open-forum
word of mouth
sharing
opportunity
trial & error
human
free
uncontrolled media
independent
destructive
social networking
activism
?moderated
consumer led
spirited
terrifying
agenda informing
viral
peering
open to exploitation
evolving
lurking
open to manipulation
addictive
inevitable
flat<–>hierarchical
inspirational
confusing
two-way conversation
Thanks, [...]
So it’s Day Three of four days in Shanty Town… sorry, Sydney Town. Now that I’ve had time to come up for air, it’s apposite to pause and reflect; and since I’m a serial virtual voyeurist, it is only fitting that I perform the intensely personal reflection in front of my digital peers — [...]
by Lee Hopkins on February 26, 2008 · 0 comments
in Uncategorized
I’m running some professional development courses in Sydney just before the ad:tech conference.
On Monday March 10th I’m running an all day workshop on Social Media, ‘Social Media 101‘. Then on Tuesday 11th I’m running a full-day workshop on Social Media Strategy.
Here’s some more details about the courses:
Social Media 101 - A Practical ‘How [...]
by Lee Hopkins on February 26, 2008 · 2 comments
in Uncategorized
I’m really looking forward to this: the ad:tech conference in Sydney, 12+13 March.
I’m moderating a panel on ‘Digital PR’ and my fellow panelists are Steven Noble, Director, Digital, at Hill & Knowlton, Marnie Macdonald, Online Communication Manager at Australian Wool Institute, and Trevor Cook, raconteur, roustabout and famed hamster juggler (and owner of a [...]
Steven Noble from Hill & Knowlton Australia has very flatteringly asked me to be involved in the ad tech two-day conference in Sydney, March 12-13.
With three separate but overlapping tracks, there’s a stack of goodness on offer at the conference; here’s just a sampling:
Understanding Virtual Worlds
Social Media and CGC: has a value proposition [...]
by Lee Hopkins on November 15, 2007 · 0 comments
in Uncategorized
My favourite Perth clients, the very funky, whip-smart and industry-leading Clarity Communications, have tied together various mining, sporting and industry companies (I bet they loved it!) and I’m back over to Perth early December for three more days of Social Media hectoring, lecturing and strategising goodness.
Thanks for herding the cats together, Kellie — can’t [...]