interviews

It’s out now, folks!
[updated: links now work -- oops!] Trevor Cook and I have slaved away in an entirely slavish fashion to produce the all-new, all-singing Third Edition of our runaway best seller. (pssst… it’s free) 
In this year’s Edition every chapter [...]

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Celia Heffernan, the Online Content Producer at
the NSW Dept of Education and Training, recently asked me to write an article about virtual worlds for inclusion in a technology guide for parents.
The guide has now been published and I’m very flattered to see my article in there alongside material from my colleague Ross [...]

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I’ve just finished a great chat with Joe Jaffe, CEO and Chief Interrupter over at crayon.
We discussed Social Media and its strategic implications for businesses, and as could be expected from us, we both became increasingly passionate about how and why companies should consider this new online conversation pit and add it to their whole [...]

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As part of his pan-global research on behalf of SAP, I was recently interviewed over email by the legendarious (I love creating neologisms*) Shel Israel.
True to form, I don’t pull any punches on what I see happening in ‘Business Australia’ regarding social media…
Please note: Shel inadvertently put my very old blogspot url up instead of [...]

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A couple of months ago I had the very flattering pleasure of being interviewed by Jon Hoel from the PR Junction podcast.
Jon split the interview into two parts, and here they are:
Part One: In this episode of PR Junction Podcast, Jon Hoel interviews Aussie online communication expert Lee Hopkins. Jon caught up with Lee at [...]

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And here is the result. Live (well, almost - I was exhausted after Day One of a two-day workshop) from the Marriott in Melbourne, this is part one of a two-part interview.
Part two to follow soon…
Jon Hoel records the quite excellent PR Junction podcast — you can subscribe to it below.
  Free to listen [13:40m] [...]

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No, I haven’t forgotten to interview anyone.
In fact, the schedules of my chosen guests and I have been incredibly tight of late.
However, please be assured that you will, God willing, soon be listening to the likes of:

Bill Sweetman, host of the wonderful Marketing Martini podcast
Eric Schwartzman, host of the incredible On the Record…Online podcast
Steve McCauley, [...]

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