The Better Desirable Roasted Communications Cafe podcast

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the CafeTwice a week I enjoy a cafe-style chat with fellow IABC member and business communicator Allan Jenkins (who’s based in Copenhagen, Netherlands).

We each have one particular issue we want to talk about, and we discuss our thoughts openly — we don’t always agree!

Come inside, kick off your shoes, grab a cup of your favourite Joe, and listen in to us. And don’t forget to send us your views — either by posting on my or Allan’s blog, or by sending us an email or Waxmail to ‘comments at commscafe dot com’.

You can subscribe to the podcast rss feed to get each sparkling chat as they are published, or else visit this page often and check in to see what we’ve been up to.

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The Cafe chat #2:
Lee opines that many of the principles of fiction writing can be applied to business writing — that the steps of story formation, encoding, weaving, and reception are much the same in both genres. Allan is skeptical: perhaps the thinking process is similar, but should a business story be presented like fiction? Allan favors putting conclusions up front in business.

Allan mulls over what the polarization between the creative class and non-creative class will mean for business communication over the next few years. Lee is skeptical: nothing that some good niche-marketing won’t fix.

Lee and Allan discuss virtual teams and wonder when leading PR/communication bloggers might start banding together in virtual teams for client service. All in all, 18 minutes of good ol’ fashioned insight and mental sparks.

Download [8mb] and listen right now

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The Chat #1:
In today’s chat we’re discussing how to make that ‘first’ suggestion to a client or your boss when you’re fresh out of college, as well as the merits or otherwise of using aggressive print DM tactics on the web.

And tell us how often you want to hear us — never again? once a week? a couple of times a week? more (are you a glutton for punishment?)?

Download [8mb] and listen right now

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