by Lee Hopkins on October 29, 2008 · 3 comments
in Second Life, Second Life & 3D virtual worlds, blogging, customer service, ethics, internal communications, marketing, micro-blogging, nonverbal communication, podcasting, public speaking, tools
If you’re new here, you may want to subscribe to my RSS feed. You can even subscribe by email! Thanks for visiting!
Well, Day One of my two day Melcrum workshop has finished. I’m back at the hotel and after having had a fabulous meal and even having indulged in an hour of tv [...]
Last night I and Lindy McKeown presented at the CPA Congress here in Australia.
But rather than fly to Melbourne, Sydney or the Gold Coast we presented in-world, at a venue built especially for the event.
To say they (the CPA organisers) were nervous would be a MASSIVE understatement! I could see their avatars shaking from the [...]
My co-supervisor on my PhD, Dr Denise Wood, has just featured on page one of the UniSA newsletter with news of her Second Life research.
Says the article,
UniSA joins elite US institutions such as Harvard and Duke Universities and Australia’s University of Queensland, in its foray into new ways of teaching and learning in the 21st [...]
My friend Laurel Papworth will be in Adelaide on Thursday 20th November as part of the Adelaide leg of the national CPA Congress.
Leveraging the power of social networking – the rise of the corporate Facebook Laurel Papworth, CEO, World Communities
Myspace, Facebook, YouTube and other social media sites are but [...]
Herewith, for your education and enlightenment, a cutting from CNN’s Social Media policy.
by Lee Hopkins on August 15, 2008 · 6 comments
in PR, Second Life, Second Life & 3D virtual worlds, academic research, blogging, marketing, micro-blogging, podcasting, public speaking, videoblog
This has been a-mullin’ and a-musin’ around in what some laughably call my brain for a little while now.
My friend and colleague-in-arms Trevor Cook wrote an op-ed piece for the ABC’s ‘Unleashed’ site about the seeming death of social media in Australia. Robert X. Cringely argued that Social Media is just CB Radio [...]
Greg Verdino, chief strategy officer at social media consulting agency Crayon, argues corporate brands should integrate social media and community capabilities rather than simply creating branded spaces. For instance, he pointed to successful interactive corporate applications by book publishers involving virtual author tours and readings with authors.
So says Enid Burns (Mr Burns’ sister?) over at [...]
by Lee Hopkins on June 10, 2008 · 2 comments
in PR, Second Life, Second Life & 3D virtual worlds, blogging, customer service, ethics, internal communications, marketing, micro-blogging, podcasting, public speaking, tools, videoblog
If, as a business communicator, you are irrelevant to your company then why should you get your salary? Say goodbye to your nice house, your nice car, your kids’ private educations, your wine cellar, your holidays on Hamilton Island.