PR

Surely not? Say it isn’t so?
But, alas, my ol’ mucker Gerry McCusker points me to an advertising agency that somehow managed to have exactly the same brainstorm idea as a chap called Cyriak.
From Simon Bronson and ‘You Thought We Wouldn’t Notice’ site, it’s bad PR time for ad agency DDB (in Sweden) and its [...]

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This is not normally a blog where I launch into political issues, but the current conflict in Georgia keeps welling up in my heart. I know that this conflict is not a ‘new’ thing: I can’t tell you how I know, but I know that several major nation states have been involved in quiet ways [...]

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Herewith, for your education and enlightenment, a cutting from CNN’s Social Media policy.

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Attendees at my workshops and seminars know my views on the two brilliant Dove videos that were deliberately ‘viralled’ via YouTube and clever targetting of ’sneezers’, Seth Godin’s term for influential bloggers and media outlets who would help a ‘virus’ (in this case the video) spread fast and wide.
Anna at MaxtedThomas in Sydney let me [...]

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This has been a-mullin’ and a-musin’ around in what some laughably call my brain for a little while now.
My friend and colleague-in-arms Trevor Cook wrote an op-ed piece for the ABC’s ‘Unleashed’ site about the seeming death of social media in Australia. Robert X. Cringely argued that Social Media is just CB Radio [...]

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My very good friend Gerry McCusker has pointed me to a superb video by a client of his, ABT.
The video points out how Internal Comms often gets overlooked by Ad/Marcomms types, giving perfectly good reason why Internal Comms should stay a separate and equally senior part of the management team.
FYI: ABT has been around [...]

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A wonderful example of the business use of video.
It meets many of the components I believe essential when considering video as a business communication tool:

is amusing/witty
is different
doesn’t smell of B.S.
has some references back into the target market’s culture (in this case other youtube videos, which would quite possibly be recognised by [...]

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