innovative and passionate communication for innovative and passionate communicators
From the category archives:
They have a reputation for innovation within their industry. They should be seeking out the sneezers and evangelists within the Social Networking space (and let us not forget that social networking sites are incredibly popular web destinations for all age brackets in Aus/NZ - see below) and engaging in conversation with them. To not do so is to miss a phenomenal first-mover opportunity that will go to one of their competitors if they are not careful.
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In an effort to slow down Google’s world domination of cloud computing and its destruction of Microsoft’s revenue base, Microsoft and Telstra quietly [...]
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At which point I roll off my chair laughing and think immediately of discussions Laurel, I and others have had about the “it’s good for your business, think of the networking opportunities” crap that is always spun out at speakers when organisers are trying to maximise their profits.
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Great email from AIG to bloggers (assuming it’s true):
Earlier today, AIG announced an important policy change - one that we wanted to be sure you knew about.
A short time ago, our Chairman and CEO Ed Liddy said that he has ordered the immediate cancellation of all outside meetings, conferences, and recognition events across [...]
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“The only blogger in the top 10 with his own press kit, Lee Hopkins is an internal and web-based external communication business consultant who shares his views via a blog, which offers visitors a whole heap of content around better understanding of social media”
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…that in a city where we pride ourselves on being the ‘Boston of the Southern Hemisphere’, a city where technologists and creatives are often born and then move eastwards, we STILL have folks who just don’t ‘get it’.
There is a marketing company — let’s call them ‘Aldo Mar’ for want of a better name — [...]
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My friend Laurel Papworth will be in Adelaide on Thursday 20th November as part of the Adelaide leg of the national CPA Congress.
Leveraging the power of social networking – the rise of the corporate Facebook Laurel Papworth, CEO, World Communities
Myspace, Facebook, YouTube and other social media sites are but [...]
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Surely not? Say it isn’t so?
But, alas, my ol’ mucker Gerry McCusker points me to an advertising agency that somehow managed to have exactly the same brainstorm idea as a chap called Cyriak.
From Simon Bronson and ‘You Thought We Wouldn’t Notice’ site, it’s bad PR time for ad agency DDB (in Sweden) and its [...]
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