Dmitry Fadeyev eloquently highlights why verbs should be used instead of the ubiquitous 'yes' and 'no' buttons in software dialog boxes, but as one of his commentors also points out, it should be a defacto design standard on website navigation buttons too.
An Australian first, methinks. For serious job recruiting, money can work as a great incentive to grease the social recommendation wheels, and 2Vouch offers between $1400 and $2800 AUD ($1100-$2050) for each successful candidate employed. Hat tip Duncan Riley.
A private effort (not the Government's botched suggestion) that is still in beta (of course! Isn't everything?!) More servo's ('service stations' for non-Australians and other aliens) are being added every week. The site also provides a search tool to get directions to a destination and show petrol stations along the route. Neat.
Impact Employee Communications is looking for a mid-weight graphic designer to work with the CreativeImpact team fulltime to cover up to a year’s parental leave. We’d like our new designer to start any time from the last week of August to mid September.
The primary focus is on creative visual communication of our engagement strategies, with lots of print but heaps of scope to play in digital and environment design.
Impact is Australia’s and Asia Pacific’s leading internal communication consultancy, our home is Ogilvy House in Christie Street, St Leonards. Read about our CreativeImpact team at http://impact.com.au/services-and-capabilities/creative/
For more information and a job description, call Sharon Cartwright at Impact on 02 8281 3203 or email:
Creative
Strategic communication needs creative solutions to engage the message with the mind. Delivering memorable messages through the right mediums is the CreativeImpact team’s focus, developing and designing the most appropriate channels or tools to get business messages seen and heard.
Our core design and production offerings include:
Internal brand and logo design
Printed materials including newsletters, posters and other internal campaign collateral
Environments and displays
Digital and social media
Video, audio and interactive CD-ROM programs
Presentation design
While face to face communication remains the most effective channel to reach employees, time-pressures and geographically and demographically diverse workforces have increased the importance of communicating creatively to cut through the daily clutter and information overload.
What sets us apart from a design agency is our 100% focus on the employee. Using Ogilvy PR’s discovery process, the Insights, Ideas and Influence Toolkit™, we combine strategic and creative thinking techniques to develop great ideas and practical solutions that influence employees and drive business objectives.
So, whether you’re looking to:
connect with Generation X and Y employees using social media;
reach a remote workforce through our range of video, digital and audio solutions;
generate a shared sense of pride across the organisation through an emotive video;
increase the cross-sharing of information through a well-designed intranet;
bring your values to life with an internal brand identity and interactive toolkits; or
increase employees’ awareness about your whole business through an electronic or print newsletter
…we always have the employee and required behaviour change at the heart of what we create and deliver.
———–
Apply now!
I remember Sharon attending a workshop I ran last year for Melcrum — goodness knows what she was doing there - she should have been running it! The lady really knows her Social Media!
Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your clouds with different fonts, layouts, and color schemes
The number of people aged 65 to 74 connecting to the internet at home has jumped 40 per cent in two years - the largest increase by any age group - up from 20 per cent in 2004-05 to 28 per cent in 2006-07, according to the ABS. Hat-tip @Steven_Noble
Says Susan: “A while back I posted on Twitter: “Is it wrong to read your son’s text messages?” ” — now she’s asking if she can demand access to her pre-teen son’s password-protected MySpace page. A parental/professional dilemma - your view?
Social media has gone to the dogs. Their petition to get the Obamas to adopt a shelter dog has already gotten 45,000 signatures, spawned a Flickr group, and a Twitter feed. They’re using Facebook, MySpace and DIGG to spread the word too.
The digital push is designed to increase the ABC’s audience. Its managing director, Mark Scott, said he wants to triple the broadcaster’s number of TV stations and radio services over the next 12 years to increase Australian content
If you’ve just updated to Office2007 and are frustrated about where your menu items have gone, try this handy dynamic tool. There’s versions for Excel and others, too.
There’s podcasts, a Facebook group, gig guides, reviews, videos… all because I just happened across a public radio station that was playing some blues today. I love serendipidity!
"As long as there’s, you know, sex and drugs, I can do without the rock and roll." So said Mick Shrimpton, legendary drummer with the seminal British rock group Spinal Tap.
It turns out that rock drummers on tour are much fitter than those overpaid poncy nancy-boys called professional footballers.
Tests on Clem Burke, the veteran Blondie drummer, revealed that 90 minutes of drumming could raise his heart rate to 190 beats a minute.
Despite rock’s reputation for unhealthy living, Dr Marcus Smith, from Chichester University, said drummers needed "extraordinary stamina".
He found that during a performance, his [Burke] heart averaged between 140 and 150 beats a minute, peaking at 190, levels comparable to other top athletes.
However, Dr Smith said that while top footballers were expected to perform once or twice a week, drummers on tour would be doing it every night at a different venue.
There’s a joke in there somewhere…
And let us not forget that Spinal Tap did for rock music what “The Sound of Music” did for hills.
Or as someone once asked, “What’s the difference between a trampoline and a piano accordion?”
You have to take your boots off to jump on a trampoline.
You have probably always wanted to write better reports, emails and memos at your workplace, but perhaps there wasn't a training course around to help you.
Well, now there is.
The $5,500, 5-day training course in business writing that I deliver in person is now an online course for a LOT less dollars - and you get me to mark your homework!
APSMA SA "Changing Face of Communication"; early Sept {more details to follow}
 
Guest lecture: School of Communication - UniSA Magill Campus, C1.60, Adelaide; Sept 9 "Social Media, Social Networking and Virtual Worlds: the ethical implications"
Presentation at ASCILITE Conference; Deakin Uni, Melbourne, Nov 30-Dec 3 {more details to follow}
Killer Copy Tactics is a fully interactive multimedia course by David Garfinkel, the man many call "The World's Greatest Copywriting Coach."
David will show you "how to turn words into readers and/or cash" in this groundbreaking tour-de-force.
It doesn't matter whether you are looking to sell a product to the world or an idea to your employees, WORDS are the tool you will use and WORDS can make or break your 'hearts and minds' campaign.
This course sets the bar for what internet-based learning should be.
Social Media for Business: free white paper (3rd Ed.)
Trevor Cook and I wrote a report to help our clients and friends come to grips with this new online phenomenon called 'Social Media' or 'Web2.0'.
The first and second editions were wildly popular, which was flattering. Now in its third edition, there's even more content, wisdom and hints and tips to help you get to grips with this Web2.0 / Social Media world.
I bet that a monkey could take the flash cards I've just created, put them in front of a client or your manager and see their eyes light up when he or she reads them and 'gets it'. Really.
In Branding on the Net Dan Janal, another marketing legend, leads you on a step-by-step program of personal branding. He teaches at U Cal-Berkeley and launched America Online's initial ad campaign, so he knows his stuff.
Learn how to avoid hype and instead earn your customers' longstanding trust. Click to find out more about Branding on the Net.
197 surefire customer service techniques for people with no people skills: This ebook includes 197 scripts to use when speaking to customers so that you keep them happy. Click to learn more about 197 Surefire Customer Service Techniques.
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