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Word reaches me from my nemesis and arch-rival for the hearts and minds of all right-thinking Copenhagians, Allan Jenkins, that a Demos report robustly suggests that companies pull their flamin’ heads in and embrace social technology.
Says Jenko:
"Companies should not dismiss staff who use social networking sites such as Facebook and Bebo at work as merely time-wasters, a Demos study suggests.
Attempts to control employees’ use of such software could damage firms in the long run by limiting the way staff communicate, the think tank said."
Allan Jenkins, Allan Jenkins’ Desirable Roasted Coffee, Oct 2008
He goes on to add:
Read the full BBC article, then download Network Citizens: Power and Responsibility at Work. It’s good stuff (and it’s a free download, despite the £10 price tag).
I would go as far as to say "bosses must embrace social networks."
Two (of countless) reasons:
- Social networks build stronger organizations. Strong organizations tend to be more profitable.
- The incoming entry-level cohorts live on social networks (Facebook, MySpace, Bebo, etc). They IM and text as naturally as breathing. Tell them they can’t use these tools at work, and you will soon see the best of them snapped up by your competitors.
You should read the whole article.
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