If you're new here, you may want to subscribe to my RSS feed. You can even subscribe by email! Thanks for visiting!
…that in a city where we pride ourselves on being the ‘Boston of the Southern Hemisphere’, a city where technologists and creatives are often born and then move eastwards, we STILL have folks who just don’t ‘get it’.
There is a marketing company — let’s call them ‘Aldo Mar’ for want of a better name — that screams from their web presence that they just don’t understand that the web world has moved on.
For example:
- We are in the tenth month of 2008; their website footer says "© 2007"
- Their ‘our people’ page mentions two people (their only employees?) but gives us no images of these two employees with which to ‘relate’ and begin to build up a relationship with
- Their ‘contact’ page has a totally impersonal form. Why? How do I know that my carefully crafted enquiry won’t disappear into the void? How do I know who to expect a reply from?
As I discussed today with a great bunch of undergrad PR students at UniSA, this new communication landscape demands that we engage on a personal level, whether we are a business or an individual.
But this marketing company, who asks of us to think of them as their outsourced Marketing Department, gives us no opportunity to engage with them at a more personal level. Their online non-verbal body language is impersonal and renders them less approachable than we would these days expect. Their website speaks, nay shrieks, the language of Web1.0.
And in the tenth month of 2008 that is no longer good enough.
{ 0 comments… add one now }