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A very useful article on Twitter and how it can be used as a marketing platform, including case studies.
Says the author, "Twitter is becoming an increasingly important platform for online communication and conversation. Numbers are hard to come by, but TechCrunch reports that Twitter has more than 1 million users (200,000 of which are active every week), and about 3 million messages are posted every day. These are still relatively small numbers, but the activity comes from an early-adopter segment that can be hard to reach using traditional marketing channels.
Where there's an emerging communications channel, there are always marketers fearlessly jumping in, and the same is true of Twitter. Who's doing it well? How can you use Twitter for marketing your products or services? What are effective ways of engaging in this emerging dialogue without turning people off?"
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BigResponse.com is an aussie company, currently advertising on facebook. Nothing they sell is new, and indeed AWeber and others have been doing this same stuff for a decade or more. But their ad copy on facebook is intriguing: "Email marketing is cheaper than direct mail, drives more traffic than Google AdWords and is more profitable period." I have no argument with their first point, nothing of importance to add to their second (I think the jury is still out on that one) but am intrigued by BigResponse's third claim - that email marketing is more profitable than AdWords. Does anyone else have any thoughts on this? What place does email marketing have (if any) in the age of 2.0?
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