Intranets and Social Media Workshops for Communicators

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Hey gang, places for the Intranets and Social Media Workshops for Communicators, taking place at UNSW’s CBD Campus, Sydney on 28, 29 & 30 October 2008 are filling fast.

You need to call 02 8249 8352 to reserve yours.

Each workshop is one full day and with classes limited to 20 participants you are sure to get the one-on-one help you need, in the area that is most relevant for you. You can attend just one workshop, or multiple workshops at discounted rates.

PRICES:
$995 + GST for one workshop
$1795 + GST for two workshops
$2395 + GST for three workshops

WORKSHOP DETAILS:
28 October - Workshop One: Intranet Strategies (places almost sold out)

29 October - Workshop Two: Social Media 101 (places almost sold out)

30 October - Workshop Three: Social Media Strategy (places almost sold out)

DOWNLOAD THE BROCHURE HERE

These are the only workshops in Australia designed especially for communicators. You’ll walk away with new tools and ideas to immediately improve your current communication strategy.

Please see below for the full workshop outlines and agendas. If you have any questions or you would like to register, please call the Melcrum team on 02 8249 8352 or .

Workshop One: Intranet Strategies

Almost every organisation has an intranet and, increasingly, comms teams are taking charge of these vital sites. Yet there’s more to the intranet than just news, the challenge is to deliver a site that benefits everyone. This practical and interactive event will give participants an opportunity to share challenges and successes, as well as providing proven methodologies for planning and improving corporate intranets.

Agenda:

Understanding intranets
• The six phases of intranet evolution, explaining the current state of intranets and where to go next
• The four purposes of an intranet: content, communication, collaboration and activity
• What would the ideal intranet be like?
• Where does your intranet sit against the four fundamental purposes?

Innovative intranets
• Examples from the 2007 and 2008 winners of the global Intranet Innovation Awards, focusing on the communication and collaboration aspects of intranets

Understanding staff needs
• Why do staff come to an intranet?
• What does this mean for the intranet as a communications channel?
• Understanding staff needs using structured research techniques, such as one-on-one interviews, workplace observation and contextual inquiry

Delivering a successful intranet
• Introducing the “6×2 methodology” for planning intranet improvements
• Identifying the most effective activities to conduct in a 6-12 month plan
• Working with constraints such as staff and budget (plus many more!)
• Providing a practical approach for managing stakeholder expectations and

Your intranet questions answered
• An open Q&A session to cover the key challenges confronting you today
• Facilitated discussions to provide an opportunity to share ideas and insights
• Learn what has worked in other organisations, and what hasn’t

Workshop Two: Social Media 101 (delivered by me!)

Odds are your employees and clients are already using social media such as blogs, podcasts, social networking sites and other web 2.0 technologies - here’s your chance to bring your comms strategy up to speed with the most effective tools for truly engaging your audience. Melcrum’s Social Media 101 is a one-day training course designed specifically for communicators who want to learn more about the amazing developments of online communications.

Agenda:

What is social media?
• Get a grasp of the fundamental elements of social media, chart its rapid evolution, and see how it’s relevant for your organisation
The latest tools
• Learn about the latest social media tools from Facebook to Friendfeed and Twitter to Brightkite

The social media ethos
• Why social media is about being social, why Generations Y & Z don’t trust you, why ghost blogging is a big no-no and more ethical guidelines you must accept social media
• Blogs, micro blogging, wikis, video messaging, podcasts - learn how these tools can be used to increase dialogue and humanise a faceless corporation

Technology tips and tricks
• Discover the latest ways to create social media including video and audio editing tools, blog software, RSS feed creators and readers, and more

What’s next?
• See case study examples of organisations who have made social media work for them, derived from Melcrum’s own research and the best the Web has to offer
• Prepare for the next steps, including the mobile web explosion, 3D virtual environments, and 100% networked and connected employees

Workshop Three: Social Media Strategy (again, delivered by me!)

So you know what a social network is, you even contribute to a blog, but how can you actually start using any of these tools in your organisation. Furthermore, should you even try? Melcrum’s Social Media Strategy is a one-day training course designed specifically for communicators who want to start implementing social media in their organisation. Work through case studies and live exercises and take away endless ideas, concepts and inspiration to give your team a head start.

Agenda:

Outlining your organisation’s communication needs
• Who are you communicating with?
• Why do they need to hear from you (and why do you need to hear from them?)?
• Work through exercises and scenarios to see how social media can be employed to help improve organisational communication

Do it for yourself
• Explore a communication “crisis” and map out how the various interested publics can and should be catered for
• Consider the impact that “instant publishers” - be they external bloggers or employees- can have on your company’s reputation.
• Learn about blogstorms and how you can minimise the damage and recover quickly

The “ROI” question
• Discover some examples of how others have “sold” social media initiatives to their senior management (especially the super-skeptical “bean counters”), then formulate your own responses for your own company culture

“Building Rome in a Day”
• How to roll out social media initiatives so that you bring staff along with you, rather than alienate them and risk them undermining your project

Key resources
• Come away with websites to visit, software applications to try and experiment with, key books to pass on to colleagues and senior managers, and research and examples that provide the information you need to get started

—————– DO THIS NOW! —————

• DOWNLOAD THE BROCHURE
• Call and book your place now: 02 8249 8352
• and book your place now