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You can read the whole story over at Technorati, but here’s the key elements of Day 2: The What and Why of Blogging
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Personal style
Half of bloggers consider their style to be sincere, conversational, humorous, and expert in nature. Although there is a perception of blogging as a means for writing a tell-all or gossiping, those blogging styles fell to the bottom of the list among the bloggers we surveyed.
The majority of bloggers openly expose their identities on their blogs and recognize the positive impact that blogging has on their personal and professional lives. More than half are now better known in their industry and one in five have been on TV or the radio because of their blog. Blogging has brought many unique opportunities to these bloggers that would not have been available in the pre-blog era.
[emphasis in the above is a reflection of my experience of blogging]
Blogging topics are diverse
Both personal and professional topics are equally popular. There were some global differences. Music is more popular and politics is less popular in Asia, while personal, lifestyle, and religious topics are less popular in Europe.
Sincere, Conversational, Expert and Humorous are top blogging styles
Some differences emerged across all segments. International bloggers tend to be less conversational and snarky. Asian bloggers tend to be more motivational and confessional, while European bloggers are more confrontational. Women tend to be more conversational in their blogging style, while men tend to be expert. Finally, those under 34 are more confessional in their blogging style, while those over 35 are more expert in their style.
Fewer than one in five bloggers consider themselves snarky or confessional.
Self expression and sharing expertise are the top reasons for blogging
Self expression and sharing expertise are the top reasons for blogging followed by networking and gaining entry into the traditional media world. Career advancement and monetary reasons are cited by one in four bloggers as their motivations for blogging. “Other” reasons include: activism, book publicity, personal satisfaction, self promotion, share my passion, to become known as an expert, and our favorite: “to bake half-baked ideas.”
Why do you blog?
How do you measure the success of your blog?
Personal Bloggers Aren’t in it for the Money… But Wouldn’t Mind Making Some Anyway
Impact of Blogging on Personal Life
Most Professional and Corporate Bloggers have benefited professionally
The majority of corporate and professional bloggers have seen a positive impact as a result of their blog. Half are better known in their industry, and one in four have used their blog as a resume enhancement. Fewer than one in ten have seen a negative impact from blogging and one in three have yet to see an impact.
[emphasis in the above is a reflection of my experience of blogging]
Impact of Blogging on Professional Life
Blogging has opened up unique opportunities
Blogging has brought many unique opportunities to these bloggers that otherwise would not have been available. One in four have been invited to participate in an event as a result of their blog, one in five have contributed to a print publication as a result of their blog, and almost as many have found themselves on TV and/or on the radio.
[emphasis in the above is a reflection of my experience of blogging]
Have you been invited to any of the following as a result of your blog?
More fascinating material over at Technorati…
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