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Over the last few of the talks I’ve given quite a few of the attendees have come up afterwards and asked me what books and publications I would recommend to ‘get up to speed’ with this new ‘Social Media’ thingy.
In order to make it easier for those who are curious, here are my top recommendations (in no particular order):
My and Trevor Cook’s respected and free report, now in its Third Edition.
Download now, for free.
Oh, did I mention it’s free?
Melcrum: How to use social media to engage employees
(disclaimer: I contributed to this report)
Wikipatterns: Stewart Mader: Books
Melcrum: How to get started with podcasting in your organisation
(disclaimer: I wrote this report for Melcrum)
Ark Group: Making Knowledge Work - the arrival of Web 2.0
(disclaimer: I am writing a report on Social Media for Ark Group, currently with the working title Social Media and Social Networking: the new business communication landscape that swallows dinosaurs, due out Jan 2009)
An Army of Davids: How Markets and Technology Empower Ordinary People to Beat Big Media, Big Government, and Other Goliaths: Glenn Reynolds: Books
Livingston Communications - White Paper No. 34: The Socialprise
Here Comes Everybody: The Power of Organizing Without Organizations: Clay Shirky: Books
Blog Marketing: Jeremy Wright: Books
Blog: Understanding the Information Reformation That’s Changing Your World: Hugh Hewitt: Books
What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere (What No One Ever Tells You About…): Ted Demopoulos: Books
The World Is Flat (The Globalized World In The Twenty-First Century): Thomas L. Friedman: Books
Wikinomics: How Mass Collaboration Changes Everything: Taps Don, Anthony D. Williams: Books
The Cluetrain Manifesto: The End of Business as Usual: Christopher Locke, Rick Levine, Doc Searls, David Weinberger: Books
Blogging for Business: Everything You Need to Know and Why You Should Care: Shel Holtz, Ted Demopoulos: Books
How to Do Everything with Podcasting (How to Do Everything): Shel Holtz, Neville Hobson: Books
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers: Seth Godin: Books
Second Life: The Official Guide: Michael Rymaszewski, Wagner James Au, Cory Ondrejka, Richard Platel, Sara Van Gorden, Jeannette Cézanne, Paul Cézanne, Benjamin Batstone-Cunningham, Aleks Krotoski, Celebrity Trollop, Jim Rossignol: Books
I, Avatar: The Culture and Consequences of Having a Second Life (New Riders): Mark Stephen Meadows: Books
The Future of Reputation: Gossip, Rumor, and Privacy on the Internet: Daniel J. Solove: BooksAlso available as a free pdf download from his own site
Forrester Research: Web3D: The Next Major Internet Wave
The Gilbane Report: Volume 12, Number 10
Blogs & Wikis: Technologies for Enterprise Applications?
Note: these are publications that I have personally read; I am sure that there are hundreds of other books and publications equally or more worthy. This is my list — your mileage may differ…
Feel free to add to this list by leaving comments to this post.
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friarminor 09.26.08 at 6:37 pm
These are references a plenty. I’m not sure I’d be able to get or read all of them but nice to find your recommendations. I’m hopeful I’d be awash with plenty of takeaways.
Thanks for sharing, Lee.
Best.
alain
Sam 09.30.08 at 10:56 am
Thanks Lee. This is a great list. I’ve read a few here but look forward to reading some of the others you’ve recommended. Good luck with the forthcoming writing-fest!