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My very good friend Gerry McCusker has pointed me to a superb video by a client of his, ABT.
The video points out how Internal Comms often gets overlooked by Ad/Marcomms types, giving perfectly good reason why Internal Comms should stay a separate and equally senior part of the management team.
FYI: ABT has been around doing integrated comms for about 40 yrs (well before the young and handsome Gerry was born. Obviously).
Technorati Tags: abt, integrated communication, business communication, gerry mccusker, marcomms, marketing, advertising, lee hopkins, employee communications
{ 4 comments… read them below or add one }
Clarence Jones 08.08.08 at 12:24 am
Absolutely brilliant!…and true…
Love & Peace, Clarence
Andrey 08.14.08 at 5:52 pm
The link doesn’t work
Lee Hopkins 08.15.08 at 1:04 am
G’day Andrey,
The links work for me. Try again…
Cheers,
Lee
Claire Kowarsky 08.18.08 at 7:57 am
Hi Lee,
Glad you and your readers enjoyed this piece! Thanks for sharing.
Cheers,
Claire
Marketing & Communications Manager - ABT