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Some PR flunkies with no sense and obviously no social media experience left some comment spam on some local aussie sports blogs.
It wasn’t just bad enough that they did this, but to add insult to injury their client was Australia’s most successful (by profits announced) bank, the National Australia Bank (“NAB” in the local market).
Local SEO guru Jim Stewart from StewArtMedia phone interviews NAB’s media spokesperson Felicity Glennie-Holmes.
Felicity does an admirable job of trying to blame the clueless PR agency, but shows a breath-taking lack of experience and understanding of the new communication landscape herself. I always thought the client was in charge or activities, not the agency? Perhaps Fliss has given them carte blanche to engage in activities without her express permission.
This is a new communication landscape, PR and corporate communicators! That means:
- New world
- New culture
- New rules of engagement
Several years ago Seth Godin wrote Permission Marketing. It was a book that I devoured and tried to encourage clients of mine to read — none of them could be bothered.
Please don’t make that mistake yourself. Nip down to Dymocks, or order it at Amazon. Read. Learn.
And if you can’t be bothered to read that, at least read Text100’s very fresh-off-the-press Blogger Relations Survey.
Obviously Felicity and the PR agency haven’t. And you should read the comments to Jim’s posting of the interview: priceless insight into the minds of the blogging community, Fliss, including from an acquaintance of yours.
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers: Seth Godin: Books
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