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Mark Jones has posted the fascinating four-way discussion he, Trevor Cook, Brian Prentice (research VP of emerging trends, Gartner) and myself enjoyed the other week.
We have a lot of sympathy for corporate Australia — the potential legal threat of employee-generated content is real in some instances — but as Brian in particular kept pointing out, it really depends on your communication strategy and whether any of your corporate questions or exigencies can be answered by the tools of web2.0.
A superb conversation and a timely reminder to us all that there is more to business communication than letting lots of pretty girls flirt with fat ugly men at corporate PR events.
As an aside and as a fascinated observer of PR-managed bun fights over the years, I’ve personally always been intrigued by the ‘Wonderbra’ effect at these corporate functions; that is, at the end of the night you wonder where all the attractive young women who were flirting with you suddenly disappear to. I’m constantly amused by the looks on the senior males when they turn around, pick up another bottle of red to fill their glass and the glass of the lovely woman at their side, turn back and realise that the lovely woman who had been laughing at their jokes all evening has vanished into thin air.
Anyway, that aside…
You can download the podcast and listen to it, but I really do recommend that you subscribe to Mark’s ‘The Scoop’ podcast over at iTunes (under ‘business podcasts’).
The week after us, the discussion with Liesl Capper (founder and CEO, MyCyberTwin and developers of a tool I’m using in my Second Life research), Cliff Rosenberg (director, Clear Light Digital and former Yahoo! Australia/NZ managing director) and Foad Fadaghi (technology editor, BRW) on digital strategy in a virtual environment (especially now that you can have custom-built artificial intelligence ‘Customer Service’ people on your website and in your virtual world) was an absolute bottler! I had to pull over to the side of the road when listening to it so that I didn’t miss anything! The podcast was titled, “digital CEO strategies“.
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