March 24, 2008

Cook & Hopkins Social Media Report - 3rd Edition

Lee Hopkins wrote this 1:06 pm:

If you're new here, you may want to subscribe to my RSS feed. You can even subscribe by email! Thanks for visiting!

It’s out now, folks!

social-media-cook-hopkins-2008. Click on image to open pdf in new browser window[updated: links now work -- oops!]

Trevor Cook and I have slaved away in an entirely slavish fashion to produce the all-new, all-singing Third Edition of our runaway best seller.
(pssst… it’s free) 

In this year’s Edition every chapter has either been written from scratch or ferociously updated:

  • Introduction
  • Australian organisations: the state of play
  • Enterprise2.0
  • A note on strategy
  • Why blog?
  • Web feeds (RSS and other geeky stuff)
  • Some corporate blog examples   
  • Podcasting for business   
  • Twitter and Jaiku   
  • Facebook   
  • Second Life and 3D virtual worlds   
  • Wikis   
  • Blog writing tips   
  • Where to go to get started
  • Want more help?   

Feel free to avail yourself of the pdf version (1.7mb download - opens in new browser window) or if you would like a sparklingly mint-fresh printed copy on fine quality stock (perfect for leaving out in your Reception area to show how ‘up to date’ you are), then we are selling hard copies for a mere $69.95 (plus p+p), with all profits going to charities of Trevor and my choosing.

You can order your hard copy version by clicking here.

Enjoy!

Lee & Trevor

p.s. you can even order a hard copy of the Report and bundle it with a subscription to my monthly Social Media newsletter for just $89.95 (plus p+p)! Just click here

Stumble it!

* Filed under: Second Life, marketing

 

9 Responses to “Cook & Hopkins Social Media Report - 3rd Edition”

  1. Allan Jenkins Says:
    March 24th, 2008 at 9:11 pm

    Nice job, Hoppo!

  2. Jasmine Shanea Says:
    March 24th, 2008 at 9:12 pm

    Cool! I’m sure it’s going to be a great read. Thanks for the share Lee. :)

  3. Lee Hopkins Says:
    March 24th, 2008 at 9:58 pm

    Thank you, my friends :-)

    I must confess to being very proud of it — it’s our best one yet!

  4. Sallie Goetsch (rhymes with "sketch") Says:
    March 25th, 2008 at 12:43 am

    Did you forget to embed a font, or are your headings in Courier on purpose?

  5. Lee Hopkins Says:
    March 26th, 2008 at 8:43 pm

    Hi Sal… courier on purpose. I tried all sorts of different fonts, but they either clashed with the body font or else looked totally stoopid.

    Courier was the only one that kinda kept in it…

  6. laurent Says:
    April 1st, 2008 at 4:50 am

    Thanks for putting this together. I enjoyed reading it. It gives a good overview of the important pieces of social media and how to make sense out of it. Concerning your paragraph about ‘monitor the blogosphere’, my experience through working on finding blogs for clients, is that technorati is poor. Lots of spam, lots of irrelevant results. Bottom line, finding relevant blogs isn’t a on click affair in my mind but a process. It’s relatively fast to find 20-50 relevant blogs in one domain but more becomes tricky. I’ve created lists of 1000+ relevant blogs and it’s definitely time consuming. But it’s worth it because the company I did that for is now engaging with all those bloggers and loves it.

  7. Maria Russo Says:
    May 6th, 2008 at 4:57 pm

    Hi Lee
    I have come across your site today: thinking I know that face. thought I would drop you a line. Maria from School of Communication Research Office, UniSA. Your site looks fab.

  8. Lee Hopkins Says:
    May 12th, 2008 at 2:32 pm

    Thanks, Maria! Now you know who it is when someone loud, balding, fat and fantastic riffs with Jackie and reckons Denise would make a good research assistant for me! :-)

  9. Better Communication Results » FeedCompare - a cool idea Says:
    June 3rd, 2008 at 5:23 pm

    [...] * he’s also a good bloke, a good mate and co-author of our world-famous Social Media Report [...]

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