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Here’s a brilliant collection of words and phrases to describe Social Media, as given to me by my very smart PR folks at my Social Media Strategy workshop run on behalf of the PRIA NSW within their Professional Development series:
| virtual | global | ever-changing |
| multi-format | global | aspirational |
| risk | intermediary | accessible |
| immediate | convergent | online community |
| ?credible | evangelism | growing |
| faddish | open-forum | word of mouth |
| sharing | opportunity | trial & error |
| human | free | uncontrolled media |
| independent | destructive | social networking |
| activism | ?moderated | consumer led |
| spirited | terrifying | agenda informing |
| viral | peering | open to exploitation |
| evolving | lurking | open to manipulation |
| addictive | inevitable | flat<–>hierarchical |
| inspirational | confusing | two-way conversation |
Thanks, everyone, for a brilliant day and some spirited and eye-opening discussion!
Technorati Tags: social media , pria nsw , strategy , business communication , lee hopkins
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