For Immediate Release branching out into new business areas? Brand dilution?

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So there I was, whizzing along the information superhighway, surfing the interwebs, when all of a sudden I come across a google ad:

Naturally, being a listener and correspondent to FIR (For Immediate Release, the best-by-far podcast for the Business Communications industry), I wanted to see if they were taking their already popular and respected brand across into new areas.

Here’s what greeted me when I got there (apologies for the poor quality of graphic, poor source image):

So, intrigued, I wandered the page, intent on finding out just what Shel and Neville were up to. After all, what could explain this:

I’m still no wiser, but that may be because I’m not as sharp as the average man. But I took comfort that at least Nell and Sheville were bringing warmth to the average woman (and man). At least, that’s what I assume the rotating banner heading was saying:

See Nell and Sheville’s new business venture for yourself.

Tagged as: humour