February 26, 2008
Professional Development for PR practitioners
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I’m running some professional development courses in Sydney just before the ad:tech conference.
On Monday March 10th I’m running an all day workshop on Social Media, ‘Social Media 101‘. Then on Tuesday 11th I’m running a full-day workshop on Social Media Strategy.
Here’s some more details about the courses:
Social Media 101 - A Practical ‘How to’ with Lee Hopkins
Do you know at what bitrate a podcast needs to be? How RSS can broadcast your message? How to put together a blog?
This hands-on course for communication professionals will provide practical nuts and bolts insights into how you can make social media work as one of the tactics in your professional palette with a minimum of time and fuss.
You will learn:
- What IS Social Media?
- Why is it so important?
- Demographics, statistics and evaluation
- The tools of social media
- How to construct a social media release
- The future: coming soon to a browser near you
Learn how to put social media to work in your communication strategies.
Who should attend:
- This course is aimed at frontline level staff
When: Monday 10 March 2008, 9.00am 5.00pm (registration at 8.45am)
Where: Citigate Sebel, 28 Albion St, Surry Hills www.citigatesebel.com.au/location.html
Cost: PRIA Members $440.00 / Non-Members $660.00
(price includes GST tea/coffee on arrival, sandwich lunch with fruit, morning & afternoon tea)Due to the practical nature of the workshop numbers are limited to 12 people.
Social Media Strategy with Lee Hopkins
Are you using social media strategy in your communication campaigns? Do you want to know how to structure your thinking around blogs, podcasts and other new media tools?
This course is aimed at providing the strategic thinking behind the use of social media in your communication planning. It is a practical course providing creative and strategic insights into how you can utilise social media as a tactic in your professional palette.
You will learn:
- Integration with the already
- How to develop Social Media Brand Evangelists
- How to handle personal use of social networking during office hours
- BlogStorm Risk Strategy & Crisis Communications
- Blogger Relations: how to not upset bloggers
- I don’t have enough time for a first life! ‐ The Future and how to keep on top of it
Learn how to put social media to work in your communication strategies.
Who should attend:
- This course is aimed at all levels of staff
When: Tuesday 11 March 2008, 9.00am 5.00pm (registration at 8.45am)
Where: Citigate Sebel, 28 Albion St, Surry Hills www.citigatesebel.com.au/location.html
Cost: PRIA Members $440.00 / Non-Members $660.00
(price includes GST tea/coffee on arrival, sandwich lunch with fruit, morning & afternoon tea)Due to the practical nature of the workshop numbers are limited to 12 people.
Registration to this Professional Development Unit is being taken online only, via the PRIA website, and you need to be logged in to your member profile in order to receive your discounted rate.
If you are a PR practitioner I hope to see you there!
Stumble it!
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