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The Australian Competition and Consumer Commission (ACCC) chairman Graeme Samuel recently fronted up at a Walkley business lunch in Sydney.
Part of his message was that the number of non-mainstream blogs in the 100 most popular information websites was rising. Nothing we didn’t already know.
But what Graeme also mentioned was the difficulty, sometimes, in sorting out who was a mainstream media outlet masquerading as a blog and who wasn’t.
“User-testing in early 2007 indicated to those carrying out Technorati’s survey that audiences are less and less likely to distinguish a blog from, say, nytimes.com or other mainstream media sites,” he said.
“For a growing base of users, these are all equally valid sources of news, information, entertainment and gossip, and users are not necessarily discriminating between traditional and new sources.”
Mr Samuel said ACCC’s role was to ensure content did not become locked in the hands of the few, to the detriment of consumers or advertisers.
“Despite the apparent increase in diversity that the digital age promises, there are still very real risks that we may end up the poorer if we do not keep our eye on just where control lies for the material we want to receive,” Mr Samuel said.
Hat tip to Stuart Peacock for the article
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This article sponsored by the Better Communication Results Global Media Domination Corporation.
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