If you're new here, you may want to subscribe to my RSS feed. You can even subscribe by email! Thanks for visiting!
and in just under 5 minutes.
Digital Ethnography has never been so beautifully explained.
Hat tip to the creator, Mike Wesch from Kansas State University.
Technorati Tags: digital ethnography, web2.0, mike wesch, culture, digital, video, virtuality
{ 1 trackback }
{ 1 comment… read it below or add one }
Amanda Chapel 08.22.07 at 7:54 pm
From March 8, 2007: http://tinyurl.com/ytw4lv
“Regrettably, our shear exuberance has clouded any critical thinking (not like the PR Industry had much to cloud).
Here’s a perfect example. There’s been a short film circulating among our ranks for the last few weeks. The popular Boing Boing describes it: ‘This incredible video called ‘Web 2.0… the Machine is Us” is deeply moving and incredibly smart. The creator is Michael Wesch, an assistant Cultural Anthropology Prof at Kansas State U, and he has strung together a bunch of animations, text, and screenshots in order to tell the story of Web 2.0 — why it matters, and how it’s changing the world. This is as starry-eyed as techno-optimism gets, and it might just choke you up a little.’
But according to Wesch, most seem to have missed its point. The gravity of the film is in the last 30 seconds, i.e. ‘We’ll need to rethink a few things.’ Wesch said, ‘All human relationships are mediated by communication. If we change the way we communicate, we change human relationships, and since society is ultimately based on human relationships, those seemingly minor differences can have a profound effect on society, especially if they become dominant or very popular modes of communication.’
Bottom line: for PR 2.0 to be even feasible… we need to rethink: copyright, ownership, identity, ethics, aesthetics, rhetoric, governance, privacy, commerce, love, family… ourselves. And with that said, the zealots are absolutely correct: we certainly would make a boatload of cash with a talking dog.”