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Says Anders Gronstedt from the IABC’s Branding & Marketing Commons blog: “After holding our first weekly learning event in Second Life, it’s easy to see why this virtual world is heralded as the videoconferencing and webinar killer. This “metaverse” takes interaction and collaboration to unprecedented levels. And it’s redefining branding, from targeting consumers to interacting with engaged minds in an immersive 3-D environment.”
As he goes on to say:
“After a few minutes in Second Life you’ll find any regular web site to be just a collection of flat pages. As the Second Life experience becomes richer and the application diffuses more widely, it’s hard to imagine why any company would wait until it hits 100 million before they start branding in “Web 3D.””
Why not wander over to Second Life and see what the fuss is all about?
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