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“Web 2.0 is a fresh-faced starlet on the intertwingled longtail to the disruptive experience of tomorrow. Web 3.0 thinks you are so 2005.” Inspired analysis on Jeffrey Zeldman’s juicy take on Ajax, bubbles, bursts, internet business and how to hold your head up high even when you haven’t been bought by Google or someone, but have just quietly been serving clients or publishing useful content for the last twelve months.
“Die Hard 4 Opening Teaches An Important Lesson In Second Life Marketing. Yippee-Ki-Yay” (mouth the rest silently to yourself). Mitch Wagner (already a four-month veteran of Second Life and someone who truly ‘gets it’) says the ‘Meet the Press’ event in Second Life with Bruce Willis showed two important things:
First: Fox and PPC [a movie marketing firm called Picture Production Company] have a plan. They’re using the Second Life area and press conference as a means of building buzz for the movie both in Second Life and outside of it. They’ve built an elaborate playground for people to visit with their friends and explore, pick up a few freebies — they’ll be giving away a software copy of the helicopter and truck from the movie. They’ll tear the whole thing down in six weeks.
Second: They have realistic expectations. They know that, of the nearly 7 million people whom Linden Lab claims as residents of Second Life, only about a tenth of them — by Linden Lab’s own admission — become regular uses of the service. But, said Dan Light, head of interactive for Picture Production Company, those people are strong influencers, who will convince many people to see the movie if they like it. “The people who use it regularly are creative and tech-savvy, they’re what Seth Godin called ’sneezers,’” Light said. He explained that Godin, who wrote the book Permission Marketing, used the word “sneezers” to describe people who spread viral marketing campaigns.
‘Sneezers’ are powerful influencers, looked at by their peers for leadership about what’s hot and what’s not.
SnipURL has a new home (surprisingly, in ‘Beta’… gosh, it would be the first ‘beta’ site I’ve seen in, oh, minutes – vaspers casts a critical eye over ‘beta’ and declares “Beta” = screw the users) but it looks promising. You can create your own account and keep a track of the urls you’ve ’snipped’ (made much shorter than they actually are). The account creation bit didn’t work for me in Firefox and I haven’t tried it in IE yet. If I can get it to work properly I’ll be very pleased, and I’m dashed if I can ever remember what I’ve shortened long urls to. File under ‘Promising’… Tip of the trusty Akubra to Madge for putting us on to this.
This should be the promo clip of the year — how can I join this company? In fact, this video is soooo facking good I’m going to create its own post for it.
Marc Andreessen (don’t know who he is?) has just launched his first blog. Looking forward to reading more…
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