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Shel la Holtz points us to a great case study on the social media news release. Thanks, mate!
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Great article from a just-released academic journal, International Journal of Design, which the publishers are allowing full access to (its the very first issue).

{ 1 comment… read it below or add one }
Sallie Goetsch (rhymes with "sketch") 06.03.07 at 1:57 am
Shouldn’t that be Shel, *le* Holtz?
–the Natural Born Pedant