May 30, 2007

Melcrum, World Bank and internal blogging

Lee Hopkins wrote this 12:08 pm:

If you're new here, you may want to subscribe to my RSS feed. You can even subscribe by email! Thanks for visiting!

Melcrum have just emailed me with a quick and dirty ‘5 easy steps to launch a blog’ as a subtle way of advertising their new report, “How to use social media to engage employees“.

Nothing in it that you won’t find in my rather more in-detail post about blogging for beginners, but what IS interesting is the finding from The World Bank that identified three important outcomes of its own blogging initiative:

1. Renewed credibility for the voice of internal communication.

2. A feeling of inclusion among employees, and better awareness of the outcomes of internal meetings.

3. An enthusiastic blogger can help shape the external perception of the organization.

Go grab yourself a copy of the report now.


Technorati : , , ,

Powered by Zoundry

Stumble it!

* Filed under: Uncategorized

 

2 Responses to “Melcrum, World Bank and internal blogging”

  1. Social Media in Australia » Blog Archive » World Bank finds benefit in internal blogs Says:
    May 30th, 2007 at 1:31 pm

    [...] Hopkins posts about the World Bank case study in Melcrum’s report How to use social media to engage [...]

  2. Coralie Thomson Says:
    May 30th, 2007 at 7:21 pm

    Hi Lee,

    Thanks for your post and I’m glad you found the World Bank case study useful. Also included in the Social media newsletter yesterday was a downloadable copy of the first chapter - Strategy - of our new report, How to use social media to engage employees.

    It is available to download here:
    http://www.melcrum.com/offer/socialmedia/pdf/Social_Media_Chapter_1.pdf

    Coralie Thomson
    Melcrum

Leave a Reply

Please note:
1. If this is your first time commenting using the email address you have given, your comment will be held in 'moderation' and won't appear until one of us here at BetterComms Towers approves it. This stops spammers from flooding our posts with garbage. It may take up to 48 hours for your comment to appear -- sorry!
 
2. This blog runs the WP-Cache plugin, which reduces the amount of processing our host's server has to perform on this blog. The result for you is that our site crashes less. The downside is that sometimes it might take a minute or two for your comment to appear. Please don't resubmit your comment if it doesn't appear straight away. Please be patient and try refreshing your browser after a minute or two... Thanks, Lee

Trackback: trackback from your own site
« « Today’s Second Life news | The mathematics of persuasive communication » »