May 30, 2007
Melcrum, World Bank and internal blogging
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Melcrum have just emailed me with a quick and dirty ‘5 easy steps to launch a blog’ as a subtle way of advertising their new report, “How to use social media to engage employees“.
Nothing in it that you won’t find in my rather more in-detail post about blogging for beginners, but what IS interesting is the finding from The World Bank that identified three important outcomes of its own blogging initiative:
1. Renewed credibility for the voice of internal communication.
2. A feeling of inclusion among employees, and better awareness of the outcomes of internal meetings.
3. An enthusiastic blogger can help shape the external perception of the organization.
Go grab yourself a copy of the report now.
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2 Responses to “Melcrum, World Bank and internal blogging”
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May 30th, 2007 at 1:31 pm
[...] Hopkins posts about the World Bank case study in Melcrum’s report How to use social media to engage [...]
May 30th, 2007 at 7:21 pm
Hi Lee,
Thanks for your post and I’m glad you found the World Bank case study useful. Also included in the Social media newsletter yesterday was a downloadable copy of the first chapter - Strategy - of our new report, How to use social media to engage employees.
It is available to download here:
http://www.melcrum.com/offer/socialmedia/pdf/Social_Media_Chapter_1.pdf
Coralie Thomson
Melcrum