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That brilliant communicator Ike Piggott, over on his very tastefully designed Occams Razr blog, rants lyrical about our obsession with numbers.
“At the end of the day, we like to follow the numbers, even if we don’t know what they mean. Look at the swooning over the Dow by television reporters who couldn’t name more than one Dow Jones Industrial stock. (Bonus if you know how many there are.) Look at the obsession for manipulating credit scores, even if they are more arcane than anyone knows. And then cast an eye at marketing.”
And cast his eye he does — to wonderful effect. The hair gel story cracked me up!
If you fancy a good quick read this morning (Australian time), nip over and marvel at Ike’s prowess with the not-easy-to-accomplish marriage of words and concepts.
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