February 27, 2007
Melcrum’s great report on Internal Social Comms
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Robin Crumby, the MD of Melcrum, emailed me and asked for help.
Melcrum are conducting a survey at the moment, looking for responses.
“I want to ask for your help with a survey we’re running on social media usage at large corporates. We’ve so far sent the survey to over 20,000 subscribers to Melcrum’s e-newsletters for corporate and employee communicators and got over 1200 responses in 48 hours.
This is likely to be the largest global survey of its kind and we’re keen to share the findings with your blog readers as soon as they’re complete. Plus, once your readers have completed the 5 minute survey they can download a free Melcrum report titled: The Quick-Start Guide to Social Media for Internal Communicators.
The link to complete the survey is: http://www.surveymonkey.com/s.asp?A=177956797E53247
In case you’re not familiar with Melcrum, we’re a research organization with offices in London, UK, Chicago, IL and Sydney, Australia. For the last ten years, we have worked closely with Fortune 1000 businesses to identify best practice and publish case studies sharing what works in corporate and internal communication.
You can find our blog at: http://www.melcrumblog.com/. We’d really appreciate any help you could offer in making the survey the most comprehensive yet undertaken.”
I’ve already completed the survey (I’m one of the 1200 that Robin mentions) and read the report (written by Debbie Weill and Neville Hobson) — it’s a cracker!
Hop on over to the survey and complete it — it only takes a few minutes.
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One Response to “Melcrum’s great report on Internal Social Comms”
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February 27th, 2007 at 7:33 am
Thanks Lee. The total for respondents is ticking up nicely. Give us a couple of weeks to complete the survey and write up the results and we’ll aim to share the findings with your readers. All the best. Robin.