February 13, 2007
Chat #24: on pimping, podcasting and professionalism
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Welcome to another global eruption of erudition!
In this action- and vitriol-packed episode:
00:39
A word from our sponsors - GoToMeeting.com
01:58
Your two intrepid intellects come clean that they are only into podcasting for the money (not so much “blogging for Benjamin’s” as Allan would say, as more “podcasting for Pounds”). From the advertising revenue they receive they will be renting adjoining penthouse suites at a swanky hotel in New Orleans. Yes, they disclose exactly how much they have received thus far…
02:56
Ted Demopoulos‘ new book “What no one ever tells you about blogging and podcasting: real-life advice from 101 people who successfully leverage the power of the blogosphere” is fabulous, but Allan wants the 2nd Edition out pronto! That’s because he’s not in it. Lee assures Allan that the reason he’s not in it, unlike Lee who IS in it [page 25], is because Allan is not worth talking about, unlike Lee. Allan doesn’t like the title, but Lee is happy with it because it draws you in, just as good Direct Marketing titles should do. Lee loves Ted’s writing style, and also comments favourably on ‘Promoting your podcast: the ultimate guide to building an audience of raving fans” by Jason Van Orden.
07:35
Allan is jealous of Lee’s new Edirol R-09 digital recorder. Lee explains why he received it and again thanks Ross Monaghan at Deakin University for the opportunity.
08:28
Lee has been called many things over the years, but is he a “professional?” The question has been keeping Allan up late at night (much to Mrs Coffee’s disgust). Jay Rosen and Shel Holtz raised the question a little while ago, Lee blogged about it over at the Marcom blog with interesting answers from Robert French’s PR students. Allan thinks that the question for being recognised as a ‘professional’ is a frustratingly silly one; Lee recalls his Sociology studies and attempts to sound authoritative by talking about the ‘Professional Project’. Both toss the ideas around about formal, legal accountability versus informal self-accreditation (including the IABC & PRSA), plus the difference between respect for the positional title and respect for the person. Allan suggests that accredited professionals have to go for re-examination or accreditation every, say, 5 years, in order to show that they are undergoing self-development and keeping their skills up to date.
All in all, 23 minutes of caffeine-fuelled hyperbole and satire, which you can either download and listen to right away, or else subscribe to via your rss podcatcher. And if you are an iTunes user, you can find our podcast in the iTunes Music Store (for free, of course!) Beware, though: iTunes has a funny habit of not picking up all of our chats; you are better off copying our rss feed and then, in your copy of iTunes, go to ‘Advanced’ in the top menu bar, ‘Subscribe to Podcast…’ and paste in our rss feed there.
Agree with us? Disagree? Let us have it - both barrels! Drop your comments on the show blog, or even better send a Waxmail to our new Gmail account: commscafe at gmail dot com.
Until next time (paying clients must always take priority) take care, take some business risks, take the garbage out like your wife asked you to!
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2 Responses to “Chat #24: on pimping, podcasting and professionalism”
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February 14th, 2007 at 4:44 am
Gentlemen, thank you for the kind comments and for even spelling my name right! Of course you both deserve your own chapter as you have plenty of value to add, and if I do a 2nd edition or volume you’ll have one.
As for the title, well, authors don’t get to pick their titles usually.
And I’m also a fan of Jason’s book too.
February 19th, 2007 at 6:13 am
WNOETYA review and is Lee Hopkins professional?
The always interesting Comms Cafe podcast with Lee Hopkins and Allan Jenkins has a wonderful review of What No One Ever Tells You About Blogging and Podcasting - wonderful because they like it a lot, using the word fabulous, although