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Steven Lewis over at Social Media in Australia, my colleague in arms and frequenter of the same city as Trevor Cook (the traffic-ridden Sydney), has come up with a good idea that I extend to other colleagues
Social Media in Australia:
… certainly be bringing up the Ask a Ninja deal and 12 Byzantine Rulers when talking to clients. I mentioned this to Donna Papacosta, whose Trafcom News Podcast includes several great case study interviews, and she thinks it’s a good idea. I know Lee Hopkins likes a good example, too. What do you think, Lee? On a related point, I know modesty sometimes prohibits bloggers promoting their own wares but I, for one, would love it if you posted your own examples and experiences under the case study tag. I’ll …
Social Media in Australia
Steve asks us to start tagging (and thus also blogging or podcasting) our case studies in social media.
An excellent idea.
“Here’s my suggestion: we tag appropriate posts either “podcast case study” or “blog case study“; and also use tags for the country and industry for those who want to drill deeper. My post on ANZ’s new podcast would, therefore, have been tagged “podcast case study,banking,Australia” (which I’ve now done).
Then we get nice RSS feeds for podcast case studies and for blog case studies.
The tagging would be useless if we tagged every post about a podcast in this way but some common sense on what’s a good example with new information and what’s just another podcast (however good) would keep things on track.”
Superb idea, Steve. What say the rest of us?
On a related topic, there are many who are new to the whole concept of tagging and it behoves us more experienced evangelists to ‘enlighten’ and ‘bring them up to speed’ on what is no doubt a fabulous tool.
Much like the lovely Donna Tocci has just discovered LinkedIn (what a great tool it is, too!), so too many of our combined readerships would benefit, I’m sure, on help with understanding what powerful tools Technorati, Del.icio.us and the like really are.
Big bad bald Mitch Joel is starting a series on del.icio.us shortly and Bryper appears on the latest Mitch podcast with a ‘Seven Pointers’ segment on Technorati. But the challenge for some of us with such material is that we listen but don’t have a pen and paper nearby to capture the information. It would be great if it were also available in the form of a help document or post. AIMS in Canada has a useful ’starter’ document on del.icio.us which is well worth checking out. Ignore the last part of the document about which tags to use, they are for AIMS members in Canada (AIMS is the Association of Internet Marketing and Sales, Canada).
But there is no reason at all (in fact I strongly recommend it) why companies shouldn’t find one ‘new/social media’ champion and get them to create their own in-house tag list for use by all within the company to quickly use (and it saves endless email forwards and server load).
Anyway, back to Steve’s suggestion: I concur and will start posting some case studies up. Mind you, there is a limit of how much disclosure these posts can contain — names of the guilty might have to remain anonymous…
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{ 2 comments… read them below or add one }
Bryan Person, Bryper.com 02.01.07 at 8:39 am
It’s not perfect, but I did spell out all of my 6/7 Technorati pointers in my New Comm Road show notes for Episode 24.
Here’s the link:
http://www.newcommroad.com/2007/01/23/ncr-024-best-uses-of-technorati/
This is a main area of the podcast I’m still struggling with: giving real tactical and step-by-step instructions via audio. I realize it’s not always the ideal way to do this, but my hope is that the podcast will get people thinking about the tactics, and that the show notes will provide further documentation.
Suggestions on how I can improve this process are very much welcomed.
Lee Hopkins 02.01.07 at 12:29 pm
Thanks Bry — I didn’t realise you had all of the pointers on your blog (my bad).
That IS the challenge, as you rightly point out, facing audio (and video) transmission of information. At least with video you have another modality in which to attempt memory ‘burning’ and recall — with audio it is just the one.
No answer, I’m afraid. It comes down to personal learning style - some love audio, some don’t.
Yes, it’s a bugger…