Blogging means business [growth]

Blogging helps this wine business grow

Hugh Macleod proves, again, that blogging means business.

blogging delivers five-fold increase in stormhoek sales in less than two years?

When I first started working with Stormhoek in May, 2005, they were tracking about 50,000 cases sold per year. By year’s end that figure had doubled to 100,000. Right now we’ve doubled again, to just over 200,000 cases a year. By Second Quarter 2007 we’re on schedule to be tracking around 250,000 cases shipped per year.

That’s impressive — nice work, Hugh!



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Bloggers bash Microsoft again, but where’s the disclosure?

Stuart (the) Bruce once again provides a voice of reason in the whole Microsoft/payola unscandal.

As Stuart points out, having a go at Microsoft is always easy, but disclosing that one has received a review copy is essential (and not everyone did, nor detail their intentions as to the future of their laptop.)

I thoroughly enjoyed the honest and forthright engagement between Shel and Neville on this issue in the last F, and agree with Neville that all would be well as long as the bloggers themselves disclosed that they had received a review copy (the blogosphere is quick to point the finger but slow to accept any personal responsibility, it would seem; let us not forget that whenever you point a finger there are three more pointing back at you).

Envy and Jealousy would appear to be the triggers for much of the hoo-haa. And like Stuart, I’d love to have a machine fast enough to run Vista; I too enjoyed my Office07 trial (except for the stupid PowerPoint ribbon) but would miss my WOPR (unless an 07 version is released — it would appear not).

Says Stuart:

Bloggers bash Microsoft again, but where’s the disclosure?

Yawn. This Christmas many bloggers are once again engaged in their previous past-time of Microsoft bashing. And once again many of them are failing to grasp the reality of life outside of their own little blogosphere bubble.

In their eyes Microsoft has committed the sin of offering some bloggers an Acer Ferrari laptop so that the bloggers can write about the new Windows Vista. The posts accuse Microsoft (and poor old Edelman) of ‘astroturfing’ and ‘payola’.

In reality Microsoft has done nothing wrong. The email from Microsoft says:

“…while I hope you will blog about your experience with the pc, you don’t have to. Also, you are welcome to send the machine back to us after you are done playing with it, or you can give it away to your community, or you can hold onto it for as long as you’d like. Just let me know what you plan to do with it when the time comes.”

It strikes me that the moaners and whingers either just don’t get how the world works or are simply jealous that they weren’t one of those honoured with an invitation.

As Eric Eggertson says in the comments to Stuart’s post, it IS highly redolent of the fuss that younger siblings make when an older sibling is allowed to stay up later at night.


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Telstra: doing it to you

My good and very tall mate Trevor Cook contemplates a Sydney Morning Herald article on the rapidly approaching major bun-fight/electoral issue that is ‘broadband access for all’.

As Trevor says,

Telstra under its imported leadership team (the worst of US business thinking from a decade ago?) seems to be totally focused on shareholders at the expense of customers not to mention any broader idea of corporate social responsibility.

Too bloody right, Trev! Second-rate US thinking, confrontational relationship with what should be its ally…

Where there lies no profit, or seemingly no profit = no service or very poor service.

It reminds me of bus and train services in western countries that suddenly get privatised under Thatcherite ideology and all of a sudden the remote parts of the country find their essential services being cut back to the point of idiocy and ‘why bother offering anything at all?’.

Telstra? Doing it to you…

p.s. note to aliens and other non-Australians: Telstra is our major telco, formally Government owned, sold off and none of the mum-and-dad shareholders have made much of their investment other than small dividends, for many years had a cross-media branding tag of “Telstra: doing it for you”


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The new era of promo business videos

One of the benefits of having a holiday break is that I get the chance to catch up with pod and vidcasts downloaded onto my ipod that I haven’t been able to listen or watch yet.

Click here to visit the crayon websiteOne such vidcast is from Joe Jaffe, the author of ‘Life After The Thirty-Second Spot’ and founding member of crayon, a newmedia PR company working exclusively in Second Life that also boasts my friends C.C. Chapman, Nell and Shevville as co-founders.

His video is the new way that savvy companies will be marketing themselves in 2007:

  • punchy
  • colourful
  • dynamic
  • exceptionally apt and catchy music
  • posted on own blog and YouTube (could just as easily be Google video or similar service)
  • powerful use of new technology that makes it look all so easy and fun (which putting together a video like this isn’t, trust me)
  • you yearn to contact them after watching it

Nice one, Joe and the team!

Crayonville Second Life party -- yee haaw!!

Update: there is also a Christmas card from ad agency Leo Burnett that was created in Second Life, but nowhere near as good as the crayon video. But you can bet that Leo Burnett’s Detroit staff have been learning from the experience and will be encouraging their clients to consider a Second Life launch in ‘07.


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Clippings: 29th Dec

Clippings from the BetterComms garden

Jane Genova talks about ‘finding one’s voice’ as a blogger, the same idea as finding one’s voice as a writer in general, not just of blogposts.

As Jane says, the question is derived from the greater question of ‘Talent’: is one’s ‘Talent’ of a finite quantity and, if so, do we peak early or late in life?

Are we born with just so much talent, just like we fems are born with just so many eggs? That thought is floating around, even in America, the nation of no limitations. For example, in the new book “Old Masters and Young Geniuses” that question is raised about artists like F. Scott Fitzgerald. When he was 29 he published “The Great Gatsby.” And that was that in the talent territory. It’s conjectured he had no more talent in him. If Sylvia Plath, who wrote amazing poems like “Daddy” before she was 30, had lived: Would her later work be derivative?

Until I bumped into Galeson [author of Old Masters and Young Geniuses] I attributed my amazing new success, which some colleagues describe as having power and influence, to finally snagging the right medication and therapy (cognitive) for depression and ditching the whole chase after conventional rewards such as maxing compensation and having a second home.

Now Jane is finding far greater success through fast-tracking her different ‘voice’ experiments through blogging. Starting out as a Peter Drucker sound-alike, she morphed through Tom Wolfe until starting to find her own, authentic ‘voice’.

Like Jane, I hope that my talent (whatever it was/is) wasn’t squandered in my youth, but awaits patiently the correct time for its full blossoming.


Joseph Thornley uses his Crackberry or Outlook Notes to take notes about the meeting he’s in.

Taking them in such fashion forces him, he says, to review and ‘tidy them up’ later, wherein he is able to pause and reflect on what he’s written and why it was important.

I’ll simply find that quiet contemplation of the notes allows me to find meaning and significance that I had previously missed.

Joseph asks if anyone else has similar note-taking and/or pause-and-reflect practices to help them remember and think about what’s important each day. If you have a view, shoot over to Joe’s blog and add a comment.


Mark Shanahan from the UK has been judging a ‘business writing’ competition and is appalled by the lack of anything worth giving a medal to. As he says,

who on earth thought these tired and cliche-ridden pieces were worth an accolade?

The challenge comes, perhaps, from finding anything worth writing about and having the time to pick a new viewpoint from which to write the piece. Too often in business the pressure is on to find something ‘brilliant, new, challenging and find it NOW!’ and of course that’s not how innovative thinking works.

This ties in with Jane’s earlier thoughts about ‘finding one’s voice’: finding a voice takes time, as does finding a point of view that is not just a poor reflection of someone else’s. Take away the ‘performance pressure’ and often-times better outcomes result.

I can attest to this, not only with my own writing, but also my own music composition many years ago when I went to England to be a rock star. It was only after four years of sweating night after night over keyboards, sequencers and drum machines that I decided that I wasn’t ‘going to make it’. A huge weight was taken off my shoulders and I started writing music just for me — and the music was much the better for it. It was music I can still listen to a decade later and take pride in.


Courtesy of Steve Rubel comes a superb post from Ryan outlining his favourite and most useful bookmarklets.

What’s a bookmarklet, you ask? Well, Wikipedia has a fabulous answer:

A bookmarklet is a small JavaScript program that can be stored as a URL within a bookmark in most popular web browsers, or within hyperlinks on a web page. Because Internet Explorer uses the term favorites instead of bookmarks, bookmarklets are also less commonly called favelets by users.

Bookmarklets can be saved and used like normal web page bookmarks. Therefore, they are simple “one-click” tools that can add substantial functionality to the browser. For example, they can:

  • Modify the way a web page is displayed within the browser (e.g., change the font size, background color, etc.).
  • Extract data from a web page (e.g., hyperlinks, images, text, etc.).
  • Jump directly to a search engine, with the search term(s) input either from a new dialog box, or from a selection already made on a web page.
  • Submit the page to a validation service.

Ryan firmly believes, as do a large majority of we in the Business Communication online community, that bookmarklets are going to be a bigger and bigger force in the future, as widgets take over the browser and ‘page views’ drop (because you will be able to do more things from the one webpage, rather than skipping from webpage to webpage to accomplish your tasks).

Great article, thanks Ryan, and thanks Steve for picking up on it.


And from the ‘putting mating in one’s mind can bring out the creativity in you’ department…

It’s well known that men strut like peacocks when they are in the presence of attractive females. We may not be as overt as Picasso, but we certainly do add a bit more ‘colour’ to our plumage when there is the chance of entertaining thoughts of romantic (or otherwise) entanglement.

And it’s not just me who says it… according to Psychology Today researchers at Arizona State University found that men — but not women — were more creative after picturing a hot date.

And I wonder if the rewards of corporate consultancy will change with their finding that even offering monetary rewards didn’t spark the same level of creativity as did mate-seeking.


Patrick Hughes, associate professor of communications studies at Texas Tech University, claims that there are two types of religious orientation: intrinsic and extrinsic. The intrinsic doesn’t need to go to Midnight Mass, for example, to feel a better Catholic; the extrinsic needs to have the company of others to feel fully ‘there’. Which helps me understand why I haven’t felt the need to go to Church in ages; my relationship with God is a personal, not public one. My Masters research into Christian theology helps keep me feeling the flame.

Patrick’s words may help any of you who worry that not attending a formal religious service means you are less of a member of your religious body and further from your God.


And lastly, a video obviously pinched from some German ‘hidden cameras’ tv show, showing what happens when you exchange a real water bed for a bed of water… the laughter of the victims is contagious.

Enjoy!


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When you find a good thing, stick with it

Over the years I have used many different graphic and web designers, each adding different ‘colours’ to the varying needs of my clients.

Some were ‘high-end’ consultants costing many tens of thousands, some were ‘low-end’ students and graduates who were eager to get their ideas ‘out there’.

Unfortunately there really hasn’t been one code or graphic designer that I have repeatedly gone back to — they have all ‘moved on’ to various other things; coding and design work is “a hard row to hoe” here in Adelaide — competition is tough as we have some of the country’s best design schools and the ‘$bargain hunting’ nature of Adelaide’s small-medium sized business community means that, for most coders and designers, a living is always something that is scraped together.

However, that said, I have recently been working with one design house that have constantly amazed me with their designs, and one coding house that have stunned me with how they are able to take a complex design and make it ’sing’. As I have now discovered a good thing (or two, actually), I intend to stick with them.

Dynamic Web HostingDynamicWebSites are part of the DynamicWebHosting group that very kindly hosts this and the CommsCafe blog for free, so I figured that with ‘Reciprocity’ being the nice psychological principle it is, I would use the fantastic development services of Michael Legg at DynamicWebSites and he and his team were using GraphicMedia as the design team.

Graphic MediaMy client was and is developing a series of websites, firstly for an Australian Idol tie-in, then the AFL, and a continuing series of roll-outs are planned. I was constantly surprised by how good and ‘apt’ the first and second draft graphic designs were. So when a new client of mine required some graphic identity work, I asked Brad Anderson and the team at GraphicMedia to come up with some proposals.

Ovenshine Logo.jpgWithin a few days Brad emailed me back three fantastic designs, and the hardest decision was to pick one of the three. In the end we chose this one and I built a blog to house the start up business’ online services (which is very much still under construction so don’t visit the blog and criticise the lack of content, please; it’s coming).

Brad has now organised business cards (the client adores them) and fridge magnets (awaiting printing, blame the Christmas break) as part of our overall above the line marketing activity.

Seeing as how GraphicMedia, like DynamicWebSites, are based in Brisbane and not Adelaide, I have a much stronger faith that they will continue to be around for a long time to come. Both companies provide superb service, great understanding of the co-relationship of graphic design, text and online layout. Both delivered on time and on budget. I intend to use both of their services again.

Might I suggest that if you are in the need for either superb graphic media or dynamic website creation you approach these two companies — I heartily recommend them. And if you are looking for superb hosting then you need look no further than DynamicWebHosting, honestly!


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Christmas greetings from my lawyer

I have a very good lawyer. My lawyer --- get em, tiger!!

Extremely good. As the following email he sent me and several others a couple of days ago will attest:

————–

All I wanted to say was “Merry Christmas and Happy New Year”…..
As I don’t want to upset anybody in these politically correct times, (one has to cover one’s you know
what) I came up with:

From me (”the wishor”) to you (”the wishee”):

Please accept without obligation, implied or implicit, our best wishes for an environmentally conscious, socially responsible, politically correct, low stress, non-addictive, gender neutral, celebration of the summer solstice holiday, practised within the most enjoyable traditions of the religious persuasion of your choice, or secular practices of your choice, with respect for the religious/secular persuasions and/or traditions of others, or their choice not to practice religious or secular traditions at all.

We wish you a financially successful, personally fulfilling and medically uncomplicated recognition of the onset of the generally accepted calendar year 2007, but with due respect for the calendars of choice of other cultures or sects, and having regard to the race, creed, colour, age, physical ability, religious faith, choice of computer platform or se*ual preference of the wishee.

By accepting this greeting you are bound by these terms that:-

* This greeting is subject to further clarification or withdrawal.

* This greeting is freely transferable provided that no alteration shall be made to the original greeting and that the proprietary rights of the wishor are acknowledged.

* This greeting implies no promise by the wishor to actually implement any of the wishes.

* This greeting may not be enforceable in certain jurisdictions and/or the restrictions herein may not be binding upon certain wishes in certain jurisdictions and is revocable at the sole discretion of the wishor.

* This greeting is warranted to perform as reasonably may be expected within the usual application of good tidings, for a period of one year or until the issuance of a subsequent holiday greeting, whichever comes first.

* The wishor warrants this greeting only for the limited replacement of this wish or issuance of a new wish at the sole discretion of the wishor.

* Any references in this greeting to “the Lord”, “Father Christmas”, “Our Saviour”, “Rudolph the red nosed reindeer” or any other festive figures, whether actual or fictitious, dead or alive, shall not imply any endorsement by or from them in respect of this greeting, and all proprietary rights in any referenced third party names and images are hereby acknowledged.

This greeting is made under English Law and all the best subject to disclaimer at the bottom.

Merry Christmas and a happy New Year to all

Regards,
Lee’s lawyer

This email and any attachments thereto,are intended only for use by the addressee named herein and contain personal confidential information. If you are not the intended recipient of this email, you are hereby notified that any dissemination, distribution or copying which amounts to misappropriation of this email and any attachments thereto, is strictly prohibited. If you have received this email in error, please immediately notify me and permanently delete the original and any copy of any email and any printout thereof.

(if you want his name, seriously, I will provide it — he really is very good)


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Why FIR is so important

For Immediate ReleaseFor Immediate Release, the premier podcast for the PR/Comms community, has been incredibly influential.

Now that Shel Holtz and Neville Hobson have 200 episodes under their belt, perhaps it is a good time to outline why I believe it to be fundamental listening, even after all this time.

  • Shel and Neville have paved the way for so many of us. My erstwhile fellow contributor Dan York had it absolutely right when he suggested we create a ‘family tree’ of podcasts that have launched as a result of FIR, either directly (aka his and mine) or indirectly (those podcasts that have launched as a result of the efforts of the ‘first followers’ of FIR); the tree would be huge (from a tiny acorn…)
  • Shel and Neville have always been incredibly supportive of anyone who wished to ‘join the conversation’ they were trying to start
  • Shel and Neville have been a model of ‘co-opertition’ not ‘competition’
  • Shel and Neville have tested the tools, learnt the tricks, made the mistakes and most importantly passed the information on to the community they have grown around them so that we didn’t have to replicate their errors and time lost to catastrophe and technical misadventure
  • Shel and Neville are not scared to listen to their community — in fact, they welcome robust conversation and ideas
  • Shel and Neville are constantly testing and trying out new ways of engaging their audience — we all could only wish that more companies would do the same
  • Shel and Neville continue to provide incredibly apt ‘this is what it means’ commentary to the latest business communication news.

And it is the last item, above, that is the reason I continue to listen — even, frustratingly, if it is only irregularly because of time constraints.

There is more ‘protein’ packed into one episode of their show than is often heard across the entire Marcomms podscape in any week. It may sometimes be too long to digest in one sitting (and they themselves are the first to recognise and acknowledge this), but it is STILL fundamental listening. To miss something is to lament the loss.

If you haven’t listened to them before, may I humbly suggest you subscribe to their feed or download their latest interview with Steve Rubel. You will not be disappointed, trust me. You will become a fan and join a legion of us who are similarly in awe of their commitment to helping their fellow business communicators, we who are trying to bridge the gap between faceless businesses and those human individuals the faceless businesses are seeking to serve.


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