How Sydney-centric is SkyNews?

by Lee Hopkins on November 23, 2006 · 0 comments

in Uncategorized

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Bushfire — photo courtesy ABC news

I’d forgotten how Sydney-focused some elements of the Aussie media landscape are.

Picture this: I’m at breakfast in Sydney two days ago, watching SkyNews (which originates from Sydney).

A full three minutes is spent on bushfires that were then (and still are) blazing in the Blue Mountains. There was even an on-the-spot reporter. This for a bushfire with 400 firefighters trying to contain it.

The next item is about the South Australia/Victoria bushfires, where 4,000 firefighters are battling.

With ten times as many fire fighters battling the intense heat and strong winds you’d think that a comparable amount of precious air time would be spent on it, wouldn’t you?

Not, perhaps, ten times as much (30 minutes), but certainly something around the three minute mark.

Thirty seconds. Not three minutes. Not 30 minutes. Thirty seconds (probably less, but my heart had stopped in shock).

Pathetic.

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