Donna PepsiCola interrogated

by Lee Hopkins on September 8, 2006 · 3 comments

in Uncategorized

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Donna PepsiCola at work recording Trafcom News

That doyenne of Canadian Communication, the sublimely-tonsilled Donna Papacosta (aka ‘Donna PepsiCola’), was recently interrogated interviewed by yours truly.

Discussing the art and science of communicating to and with employees, Donna let slip never-before-revealed information that could, in the wrong hands, bring down governments. Or companies. Or the curtains on her career.

To find out more — and to squirm along in discomfort with her as I ruthlessly grill her to the point of tears — check out the interview over at Ross Monaghan’s TheMediaPod site.


Lee’s motto for interviews: “no stone unturned, no laundry unwashed, no pizza uneaten.”


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Steven Lewis 09.08.06 at 6:13 pm

Nice interview, Lee. Internal comms is an interesting topic for me at the moment, esp. as I try to track down some examples of internal podcasting.

And welcome back, btw.

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