September 8, 2006
Donna PepsiCola interrogated
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That doyenne of Canadian Communication, the sublimely-tonsilled Donna Papacosta (aka ‘Donna PepsiCola’), was recently interrogated interviewed by yours truly.
Discussing the art and science of communicating to and with employees, Donna let slip never-before-revealed information that could, in the wrong hands, bring down governments. Or companies. Or the curtains on her career.
To find out more — and to squirm along in discomfort with her as I ruthlessly grill her to the point of tears — check out the interview over at Ross Monaghan’s TheMediaPod site.
Lee’s motto for interviews: “no stone unturned, no laundry unwashed, no pizza uneaten.”
Stumble it!
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3 Responses to “Donna PepsiCola interrogated”
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September 8th, 2006 at 6:13 pm
Nice interview, Lee. Internal comms is an interesting topic for me at the moment, esp. as I try to track down some examples of internal podcasting.
And welcome back, btw.
January 5th, 2007 at 6:52 am
[...] Donna Papacosta(mp3) [more details] [...]
January 5th, 2007 at 7:09 am
[...] Donna Papacosta(mp3) [more details] [...]