July 31, 2006
Do you offer different modalities?
If you're new here, you may want to subscribe to my RSS feed. You can even subscribe by email! Thanks for visiting!
I have started a new semester at college and as anyone who has had even a passing glance at the Bible can attest, some of the books are not the most riveting reading you’ve ever had.
‘Numbers‘, for example, is a book that I could easily use as a cure for insomnia.
So I picked up a copy of the Bible on cd, complete with full dramatisation.
Now, I’m not here to suggest you all race out and equip your mp3 players with a copy of the Bible (although it would be wonderful if you did :-)), but what forcibly struck me as I listened to some of the cds is how a simple change of modality can make the world of difference.
In my manifesto [pdf] I talk about how important it is to ensure that you deliver your message in the medium that the recipient wants to receive it in.
Now, I LOVE reading, but there are times when my preference is for auditory processing, such as listening to business seminars and workshops rather than reading the transcript. Listening to ‘Numbers‘ with dramatic ‘colour’ is a lot easier for me to process than reading the dry words on a closely-typeset page.
So the question I ask you is this: are you considering your audience’s processing preferences and offering your material in different modalities? What are the costs of doing so? What are the opportunity costs of not?
Powered by Zoundry
Stumble it!
Filed under: miscellaneous
Leave a Reply
Please note:
1. If this is your first time commenting using the email address you have given, your comment will be held in 'moderation' and won't appear until one of us here at BetterComms Towers approves it. This stops spammers from flooding our posts with garbage. It may take up to 48 hours for your comment to appear -- sorry!
2. This blog runs the WP-Cache plugin, which reduces the amount of processing our host's server has to perform on this blog. The result for you is that our site crashes less. The downside is that sometimes it might take a minute or two for your comment to appear. Please don't resubmit your comment if it doesn't appear straight away. Please be patient and try refreshing your browser after a minute or two... Thanks, Lee
