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Maestro Cook Ben Haslem points to a massive faux pas over at Australia’s leading nationally-distributed newspaper, The Australian (a Murdoch-owned paper).
The Australian is published and produced in Sydney, a city which whilst somewhat beautiful (well, the harbour at least) also has a reputation for being somewhat self-absorbed.
In a recent advert/editorial feature, drop-dead gorgeous photos of various scenic spots around Australia were published. The ‘competition’ winner was announced on the weekend, and the newspaper’s colour magazine printed the winning photo and a map of where the photo came from.
As Trevor says,
But I never thought Sydney-centricity could lead to the paper placing Adelaide on the eastern shore of Port Phillip Bay, south-east of Melbourne!!
How to alienate a large chunk of your audience — not even get the location of a State capital right!
As Trevor also points out in his comments, its akin to those dreadful maps which left Tasmania off.
Sydney’s reputation as a self-absorbed, self-centred city of ‘figjam’ (F@#k I’m Good, Just Ask Me’) inhabitants just got a further boost.
{ 5 comments… read them below or add one }
Lee,
The post was actually mine.
But I’ll avoid figjamin’ you LOL.
Thanks for the trackback.
Ben (three desks left of Trev)
*snort* I never heard “figjam” before. I’ll have to start using that one.
Actually, it was my colleague Ben Haslem who wrote the piece
A thousand apologies, Ben!! I’m so used to seeing Trevor’s name on the posts that I just went ahead and blogged it as his. Ooops!
Not a problem.