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That Copenhagian Communicator of Wit & Wisdom, aka Allan Jenkins (part owner of the Better Desirable Roasted Communications Cafe franchise), has thrown down the gauntlet to his local IABC (International Association of Business Communicators, of which he is a long-time executive-serving member) to ‘get with the plot and smell the java’.
Promising them that he will give them 12 ideas, one per week for the next 12 weeks, on this Web2.0 world and how they can engage in it AND WHY THEY SHOULD, his first is both obvious and yet full of wisdom and hope: 1st Idea for IABC Scandinavia: start a blog.
“Booo”… I can hear to the rafters already, as you all say “too easy…”
But hear me out a minute.
…[snip]…
Bad comms is a killer. In an organization like IABC Scandinavia — a handful of members spread over tens of thousands of square kilometers — it is a killer if you cannot communicate.
A blog could be the answer.
…[snip]…
Price? Peanuts. Time to set up? About an hour.
Allan is even offering to host the blog himself, at his expense, and set it all up for them. Can’t ask better than that…
Keep reading Allan’s blog for more on why you should engage in Web2.0 and all delivered with his usual style, panache, wit and wisdom.
Mind you, I’m more handsome… 
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