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A splendid example of why companies should monitor the blogosphere occurred right here on this very blog.
A couple of days ago I posted about the weather feed I’m beta-testing and how it presented itself in my aggregator of choice, GreatNews.
Within hours Jack from CurioStudio, the developers of GreatNews, left a comment asking for a copy of the feed url so he could see what was happening and investigate further.
A day later I posted about a pet peeve of mine, that trackback codes don’t appear in feed readers, and remembering that Jack had been so helpful on the weather feed issue, I let him know about my and DdotHill’s peeve.
Within minutes Jack had responded with excellent information that shed light on it all.
Contrast that with a similar post two days ago concerning the beta version of FeedDemon2. Despite blogging about it and mentioning it on FIR#113, no one from FeedDemon has contacted me — perhaps I’m not ‘A’ list enough, or they have so many beta testers that contacting everyone who uses their name in a post is just too resource intensive.
Whatever the reason, now that CurioStudio have contacted me, my brand loyalty factor has just skyrocketed.
Unless FeedDemon comes up with something phenomenal and unreplicable, I’ll be sticking with the company with whom I now have a relationship — CurioStudio and GreatNews.
Technorati: GreatNews
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