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Courtesy of Ben Hamilton, it appears that I am not the only one who believes a successful communication hinges on passion.
In a list of 21 tips to improve your blog, the author recommends the following:
2. Find things you are insatiably curious about and write with full-on passion. If you write about things you are only marginally interested in expect that readers will notice and the overall blog quality will suffer. It is extremely difficult, even for very talented writers, to write about subjects where they have little to no interest.
I couldn’t agree more.
As I say at the end of every podcast:
“communicate with PASSION!”
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