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Podcasts coming soon, I am sure |
Having just spent two days with a very progressive client, I have left this stage of my consultancy very impressed.
In one of the fastest growing countries in the world, they were a team of communicators with access to very few benchmarks as to how they were performing, both as a unit and as individual comms professionals.
I was able to let them know they needed to pat themselves on the back — they should be proud of their achievements and output. They were already using technology to great effect: sending SMS messages to subscribers when new content is added to their website, and re-purposing of content across radio, television, web and print. They created and managed all of their own content (video, audio, imagery, copy) and achieved all of this within extremely tight deadlines and from within a small team.
One of the ‘light bulb’ moments for them during our discussions was when I took them through podcasting, playing them several examples of podcasts — Donna Papacosta’s “5 Myths of Podcasting“; an episode of For Immediate Release, Virgin’s “Guide to Dubai” inter alia — so that they could hear that there was more than one way to deliver an audio message. They were intrigued, but became really excited when they realised how they could tie together their media releases and their radio broadcasts in a way that allowed the end-user to listen when they wanted to, and replay a section later in case they were interrupted or wanted clarification. When they then realised they could drive traffic back to their content-rich website the light bulb nearly blew itself up.
I won’t be surprised to find them podcasting really soon, now that they are getting a better idea of what rss can do for them.
Note: this post written at Neville’s suggestion with RocketPost. I had a problem with publishing a previous post, so will see how this and another couple I have written fare. And I have to say, the more I play with it the more impressed I am becoming. As Neville said in a discussion we had, this really does look like what Word should offer, but without all of Microsoft’s horrible add-on html code. Strikethroughs, highlights, drop caps, pull quotes, great image management… impressive. I didn’t see me ever forking out $100 (!!) for a blog editor whilst UltraEdit was on my notebook, but I am rapidly falling in love.
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