January 2, 2006
Want an urgent reply? Post-it note it
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Randy Garner over at Sam Houston U in Texas has found that using a Post-it note on a survey increased the likelihood of the survey being completed.
Says Randy
…they returned the materials more promptly with higher quality responses. A more personalized Post-it appeal increased returns when the survey was long and time consuming but was no more effective than a nonpersonalized Post-it when the survey was easy to complete. Results suggest that the Post-it leads the request to be interpreted as a solicitation for a personal favor
It turns out that writing on the survey cover page wasn’t nearly as effective as the humble yellow Post-it note.
Next time you need something completed and returned urgently — use a Post-it!
Source: Post-it® Note Persuasion: A Sticky Influence, Journal of Consumer Psychology
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Filed under: miscellaneous
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