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That doyen of Copenhagian communication, Monsieur Jenkins, has again hit the nail on the head.
One can only assume that his interactions with Bacon’s International Inc has stirred his blood, because he’s posted more in the last few days than he sometimes posts in a fortnight. Long may his blood be stirred — he’s always a fabulous read!
In another excellent post, Allan makes the point that senior management’s fear of the internet (no doubt about to increase with the backlash currently starting over blogs) is often driven by a lack of understanding of the environment surrounding them.
No longer do companies live in a ‘Command and Control’ environment — more and more, with the induction of more and more young employees, companies are finding themselves being staffed by people who know all about social media, who are not afraid to air their views and who have that wonderful late-teen/early-twenty air of invincibility and infinite potential.
So Allan gives five useful areas that we need to help senior management look at if they are to understand a) their workforce and b) their external environment:
- Education of top management regarding productivity and the internet
- The creation of sensible policies over the content, not the delivery channel
- The creation of a realistic view of what ’security’ and ‘confidentiality’ actually means and how the internet may or may not be such a big risk as they think *
- Ensure that you work with not against the most powerful lobby group in any organisation — the lawyers. Their job is to batten down the hatches to minimise risk, so getting them ‘on side’ is key
- Write clear, sensible policies that employees can actually understand
Another excellent post and a timely reminder to us all that we do our clients a disservice if we don’t help them understand and explore this new communication environment.
* lessons garnered from Allan’s days as a top spy and International Man of Mystery; btw, I bet he gets a kick out of saying “Jenkins, Allan Jenkins” in casinos; and Allan Jenkins is not his real name — but he promised he’d have to shoot me if I revealed it
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