The Rise of a Disruptive New Workforce: Generation 2.0

If you're new here, you may want to subscribe to my RSS feed. You can even subscribe by email! Thanks for visiting!

Dave Forstrom over at the superb Marcom blog has written a fantastic thought piece on a new type of generation becoming noticed in the workforce.

We’ve had Gen Xers and Gen Yers, we’ve had Baby Boomers — now there’s Generation 2.0

As Dave says:

In the midst of generations labeled Baby Boom, X, and Y, there has emerged a niche of individuals that is changing and reviving the “business” in the concept of “business as usual,” as we know it.

They represent a hope tied to an ever-growing buzz around what’s possible. A new workforce is being programmed and re-programmed—a workforce that has been transformed by innovation; a workforce that will transform industries as we know them (business, media, PR).

They will not be labeled with a letter, but rather a version number. Like the cycle of product development in the world of technology (sorry, I’m a tech PR guy), they reflect a transition from the first version to the next generation—version 2.0. Not Gen-X, not Gen-Y, but Generation 2.0.

The nice thing about being 40-something is that whilst I am still a Baby Boomer I can now justify some of the clothing choices I make from being a Gen2.0-er {smile}