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Steve Rubel has been busy in his secret underground laboratory, mixing up and refining his Secret Blogging Sauce.
- Four parts Value-add;
- two parts audience-focused WIIFM;
- a skerrick of global conversation;
- stir (not shake),
- and serve on a regular basis with a dash of style and a hint of verve.
Let’s hope it takes off in the supermarkets!
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