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Donna Papacosta’s latest podcast — “Trafcom News Podcast 08: No fluff, no spin: The Whirlpool American Family podcast” — is a cracker!
Donna interviews Audrey Reed-Granger, PR director at Whirlpool. Audrey explains how she started The American Family, Whirlpool’s branded podcast, and spills the beans about the strategy behind the podcast and the company’s plans for future internal and external podcasts.
A brilliant interview and a podcast that, at only 20 mins long, is a must-forward mp3 file to your clients to help them understand the branding/relationship building potential of podcasting.
And Whirlpool’s 7,000 downloads in only 3 months, with no advertising other than word of mouth, is phenomenal!
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