Bacon’s is starting to smell off…

by Lee Hopkins on November 1, 2005 · 2 comments

in miscellaneous

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Something is starting to smell a little off...My main man Jenkins’ saga with a silly survey from Bacon’s International, Inc. has reached a new height, depth, goodness knows what…

Not content with sending him, via email, a survey that had no relevance to him (they assumed he was a US blogger, not realising he lives in sunny Copenhagen) and that was both unopenable and poorly worded, they then respond to his email to them (points for that) and make it even worse:

It turns out they spammed him (and several hundred, if not thousand, others).

Then, to add insult to injury, Phil Gomes finds curiously striking similarities between Bacon’s survey and a recent Edelman/Technorati survey — even down to the capitalisation of words. To wit:

By way of examination… From the Bacon’s survey:

11) When looking for product information, which do you consider the most reliable?

Company press releases
Company web sites
Corporate Blog
Other Bloggers

Compare to a similar question from the Edelman/Technorati study, fielded Sept. 26:

16) When looking for product information, which do you trust most?

Company press releases
Company web sites
Corporate Blog
Other Bloggers

Here, the Edelman/Technorati survey answers were clearly repurposed, even down to the miscapitalization of the word “blog”.

Allan has emailed Bacon’s again. Looking forward to reading his post of their reply!

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