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My good friend Allan Jenkins (the $46,000 Man) has written a great comment about Fredrik Wackå’s post on internal blogs and how they will probably grow to outnumber external blogs.
Says Fredrik:
“It’s obvious to me that blogging should play a role in that exploitation. I see them as the “middle way”. They’re not the structured systems with elaborate meta data that we find in large KM solutions. They’re not email either, but they’re almost as easy as email — which can’t be said of the system approach… — and that’s the key to success.”
To which Allan adds:
“Absolutely. I can’t think of an organization of more than a few people that cannot benefit from internal blogs and wikis. But, and here’s the catch, corporate communicators are just as reluctant to let go of the communication reins as any “mainstream media”. The conversations I’ve had with internal communicators indicate blogs make them very nervous.”
To which I can only agree.
But I would also add that many of my clients, who are not large enough to have their own Internal Comms people (or indeed any dedicated/trained Comms people) are constrained by CEOs andMDs who are still working on the ‘command and control’ principle, wherein because of their lack of exposure to and understanding of the new rules of engagement (and yes, Virginia, it is a battle) they still believe that they can control not only what physical activities occur in their buildings, but mental activities too.
I do my best to warn them that they are in for a rude shock, but alas we may well find ourselves, as leading-edge communicators, saying “I tried to warn you but you wouldn’t listen” a few years from now.
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