October 13, 2005
More, please!
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Donna Papacosta quite rightly points out that without a good working knowledge and understanding of your audience’s needs and desires any communication you direct to them is going to be wasted.
Using an example from her own client base, she again highlights the importance to communicators of stepping out of one’s own ego and into another’s shoes (and no, it’s not an easy trick to pull; dashed hard, in fact!).
As the regular reader of this blog knows (yes, you at the back of the class with the Mars bar and the latest issue of FHM), I have been charged with writing and delivering a strategic writing course in Dubai in late January next year.
Donna tantalisingly dangles a carrot in front of me: “Of course, there’s more to tailoring your message to your audience. I’ll save it for a future blog entry.”
Please, please, Ms P — can I have some more now, so that I can add it into my material before it has to go to the printers?
Stumble it!
Filed under: miscellaneous
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