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My main man Jenkins has, as always, got it SO right!
Commenting on the loss of 21 when the Ethan Allen rolled over on Lake George, Jenkins says:
You may be thinking “Well, it’s a Mom-and-Pop business, they didn’t need a crisis communication plan.” Except they do need one, now, right?
Every company needs a crisis communication plan. Call it insurance. You don’t expect the plant to burn down, but it might. You don’t expect someone to be killed on the job, but people die on the job every day. Your CEO probably won’t be hit by a bus today, but busses hit people every day. Your repairmen never drive the van too fast through a school zone….
Oh Allan — you hit it on the head and I’ll be passing your url around to all my clients.
Cheers, mate!
{ 1 comment… read it below or add one }
Thanks, Lee, for your kind words. What always irks me is that small businesses feel they a) have no need for PR help or b) can’t afford it.
But, they all need it — especially if they have a risk of personal injury liability. And, because they are small businesses, their PR budget need not be extravagant.
They often have the same attitude about other marcom… Well, there’s a reason some small businesses stay small.